: Most-Read Full-Text Articles http://jmk.sagepub.com/ Most-read rankings are recalculated at the beginning of the month based on usage of full-text and PDF views for the previous month. 2009-11-09 <![CDATA[Normative Perspectives for Ethical and Socially Responsible Marketing]]> http://jmk.sagepub.com/cgi/content/short/26/2/154?rss=1&ssource=mfc Dec 1, 2006; 26:154-177
Article]]> Gene R. Laczniak, Patrick E. Murphy 2006-12-01 10.1177/0276146706290924 SAGE Publications <![CDATA[The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing]]> http://jmk.sagepub.com/cgi/content/short/28/4/339?rss=1&ssource=mfc Dec 1, 2008; 28:339-354
Article]]> Robert V. Kozinets, Andrea Hemetsberger, Hope Jensen Schau 2008-12-01 10.1177/0276146708325382 SAGE Publications <![CDATA[Rethinking the Emergence of Relationship Marketing]]> http://jmk.sagepub.com/cgi/content/short/29/2/193?rss=1&ssource=mfc Jun 1, 2009; 29:193-206
Article]]> Mark Tadajewski, Michael Saren 2009-06-01 SAGE Publications <![CDATA[Research on Marketing Ethics: A Systematic Review of the Literature]]> http://jmk.sagepub.com/cgi/content/short/27/3/256?rss=1&ssource=mfc Sep 1, 2007; 27:256-273
Article]]> Alexander Nill, John A. Schibrowsky 2007-09-01 10.1177/0276146707304733 SAGE Publications <![CDATA[Effects of International Trade and Economic Development on Quality of Life]]> http://jmk.sagepub.com/cgi/content/short/29/3/244?rss=1&ssource=mfc Sep 1, 2009; 29:244-258
Article]]> Michael R. Mullen, Patricia M. Doney, Selima Ben Mrad, Shirley Ye Sheng 2009-09-01 SAGE Publications <![CDATA[The General Theory of Marketing Ethics: A Revision and Three Questions]]> http://jmk.sagepub.com/cgi/content/short/26/2/143?rss=1&ssource=mfc Dec 1, 2006; 26:143-153
Article]]> Shelby D. Hunt, Scott J. Vitell 2006-12-01 10.1177/0276146706290923 SAGE Publications <![CDATA[Spirituality, Religion, and Globalization]]> http://jmk.sagepub.com/cgi/content/short/24/2/92?rss=1&ssource=mfc Dec 1, 2004; 24:92-107
Article]]> Sudhir H. Kale 2004-12-01 10.1177/0276146704269296 SAGE Publications <![CDATA[Addressing Sustainability and Consumption]]> http://jmk.sagepub.com/cgi/content/short/25/1/76?rss=1&ssource=mfc Jun 1, 2005; 25:76-92
Article]]> Anja Schaefer, Andrew Crane 2005-06-01 10.1177/0276146705274987 SAGE Publications <![CDATA[Discovering the Consumer: Market Research, Product Innovation, and the Creation of Brand Loyalty in Britain and the United States in the Interwar Years]]> http://jmk.sagepub.com/cgi/content/short/29/1/8?rss=1&ssource=mfc Mar 1, 2009; 29:8-20
Article]]> Stefan Schwarzkopf 2009-03-01 SAGE Publications <![CDATA[Marketing Systems A Core Macromarketing Concept]]> http://jmk.sagepub.com/cgi/content/short/27/3/227?rss=1&ssource=mfc Sep 1, 2007; 27:227-242
Article]]> Roger A. Layton 2007-09-01 10.1177/0276146707302836 SAGE Publications <![CDATA[Effectiveness of Corporate Well-Being Programs: A Meta-Analysis]]> http://jmk.sagepub.com/cgi/content/short/29/3/279?rss=1&ssource=mfc Sep 1, 2009; 29:279-302
Article]]> Punam Anand Keller, Donald R. Lehmann, Katherine J. Milligan 2009-09-01 SAGE Publications <![CDATA[Fair Trade's Dual Aspect: The Communications Challenge of Fair Trade Marketing]]> http://jmk.sagepub.com/cgi/content/short/29/2/160?rss=1&ssource=mfc Jun 1, 2009; 29:160-171
Article]]> Kirsty Michelle Golding 2009-06-01 SAGE Publications <![CDATA[Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy]]> http://jmk.sagepub.com/cgi/content/short/27/2/126?rss=1&ssource=mfc Jun 1, 2007; 27:126-137
Article]]> Terrence H. Witkowski 2007-06-01 10.1177/0276146707300076 SAGE Publications <![CDATA[The Cross-National Market in Human Beings]]> http://jmk.sagepub.com/cgi/content/short/29/2/119?rss=1&ssource=mfc Jun 1, 2009; 29:119-134
Article]]> Julia R. Pennington, A. Dwayne Ball, Ronald D. Hampton, Julia N. Soulakova 2009-06-01 SAGE Publications <![CDATA[Co-creating Second Life: Market--Consumer Cooperation in Contemporary Economy]]> http://jmk.sagepub.com/cgi/content/short/28/4/355?rss=1&ssource=mfc Dec 1, 2008; 28:355-368
Article]]> Samuel K. Bonsu, Aron Darmody 2008-12-01 10.1177/0276146708325396 SAGE Publications <![CDATA[Nestle: A Brief History of the Marketing Strategies of the First Multinational Company in the Ottoman Empire]]> http://jmk.sagepub.com/cgi/content/short/27/1/74?rss=1&ssource=mfc Mar 1, 2007; 27:74-85
Article]]> Yavuz Kose 2007-03-01 10.1177/0276146706296713 SAGE Publications <![CDATA[Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations]]> http://jmk.sagepub.com/cgi/content/short/29/3/220?rss=1&ssource=mfc Sep 1, 2009; 29:220-232
Article]]> Zoe Chance, Rohit Deshpande 2009-09-01 SAGE Publications <![CDATA[Cross-Cultural Consumer/Consumption Research: Dealing with Issues Emerging from Globalization and Fragmentation]]> http://jmk.sagepub.com/cgi/content/short/24/2/108?rss=1&ssource=mfc Dec 1, 2004; 24:108-121
Article]]> T. Bettina Cornwell, Judy Drennan 2004-12-01 10.1177/0276146704269301 SAGE Publications <![CDATA[Exploring the Digital Divide in Mobile-phone Adoption Levels across Countries: Do Population Socioeconomic Traits Operate in the Same Manner as Their Individual-level Demographic Counterparts?]]> http://jmk.sagepub.com/cgi/content/short/28/4/397?rss=1&ssource=mfc Dec 1, 2008; 28:397-412
Article]]> Rodney L. Stump, Wen Gong, Zhan Li 2008-12-01 10.1177/0276146708325386 SAGE Publications <![CDATA[Consumer Attitude toward Marketing and Subjective Quality of Life in the Context of a Developing Country]]> http://jmk.sagepub.com/cgi/content/short/27/4/350?rss=1&ssource=mfc Dec 1, 2007; 27:350-359
Article]]> Mark Peterson, Ahmet Ekici 2007-12-01 10.1177/0276146707307125 SAGE Publications <![CDATA[The Ethical Economy of Customer Coproduction]]> http://jmk.sagepub.com/cgi/content/short/28/4/326?rss=1&ssource=mfc Dec 1, 2008; 28:326-338
Article]]> Adam Arvidsson 2008-12-01 10.1177/0276146708326077 SAGE Publications <![CDATA[Treating the Nation as a Brand: Some Neglected Issues]]> http://jmk.sagepub.com/cgi/content/short/20/1/56?rss=1&ssource=mfc Jun 1, 2000; 20:56-64
Article]]> John O''Shaughnessy, Nicholas Jackson O''Shaughnessy 2000-06-01 10.1177/0276146700201006 SAGE Publications <![CDATA[One Hundred Years of Humor in American Advertising]]> http://jmk.sagepub.com/cgi/content/short/25/1/54?rss=1&ssource=mfc Jun 1, 2005; 25:54-65
Article]]> Fred K. Beard 2005-06-01 10.1177/0276146705274965 SAGE Publications <![CDATA[The Millennial Consumer in the Texts of Our Times: Experience and Entertainment]]> http://jmk.sagepub.com/cgi/content/short/20/2/178?rss=1&ssource=mfc Dec 1, 2000; 20:178-192
Article]]> Morris B. Holbrook 2000-12-01 10.1177/0276146700202008 SAGE Publications <![CDATA[Here, There, and Everywhere: Place Branding and Gastronomical Globalization in a Macromarketing Perspective]]> http://jmk.sagepub.com/cgi/content/short/27/2/138?rss=1&ssource=mfc Jun 1, 2007; 27:138-147
Article]]> Soren Askegaard, Dannie Kjeldgaard 2007-06-01 10.1177/0276146707300068 SAGE Publications <![CDATA[The Subjective Well-Being of Nations: A Role for Marketing?]]> http://jmk.sagepub.com/cgi/content/short/27/4/360?rss=1&ssource=mfc Dec 1, 2007; 27:360-369
Article]]> Yue Pan, George M. Zinkhan, Shibin Sheng 2007-12-01 10.1177/0276146707307211 SAGE Publications <![CDATA[Can the Overcommercialization of Cause-Related Marketing Harm Society?]]> http://jmk.sagepub.com/cgi/content/short/21/1/8?rss=1&ssource=mfc Jun 1, 2001; 21:8-22
Article]]> Michael Jay Polonsky, Greg Wood 2001-06-01 10.1177/0276146701211002 SAGE Publications <![CDATA[Applying Catholic Social Teachings to Ethical Issues in Marketing]]> http://jmk.sagepub.com/cgi/content/short/29/3/233?rss=1&ssource=mfc Sep 1, 2009; 29:233-243
Article]]> Thomas A. Klein, Gene R. Laczniak 2009-09-01 SAGE Publications <![CDATA[Fair Trade--Just How "Fair" Are the Exchanges?]]> http://jmk.sagepub.com/cgi/content/short/28/1/44?rss=1&ssource=mfc Mar 1, 2008; 28:44-52
Article]]> Amina Beji-Becheur, Virginie Diaz Pedregal, Nil Ozcaglar-Toulouse 2008-03-01 SAGE Publications <![CDATA[Frankincense, Myrrh, and Spices: The Oldest Global Supply Chain?]]> http://jmk.sagepub.com/cgi/content/short/28/3/275?rss=1&ssource=mfc Sep 1, 2008; 28:275-288
Article]]> Bradley Z. Hull 2008-09-01 10.1177/0276146708320446 SAGE Publications <![CDATA[Research on Consumer Well-Being (CWB): Overview of the Field and Introduction to the Special Issue]]> http://jmk.sagepub.com/cgi/content/short/27/4/341?rss=1&ssource=mfc Dec 1, 2007; 27:341-349
Article]]> M. Joseph Sirgy, Dong-Jin Lee, Don Rahtz 2007-12-01 10.1177/0276146707307212 SAGE Publications <![CDATA[Interpreting Macromarketing: The Construction of a Major Macromarketing Research Collection]]> http://jmk.sagepub.com/cgi/content/short/29/3/325?rss=1&ssource=mfc Sep 1, 2009; 29:325-334
Article]]> Stanley J. Shapiro, Mark Tadajewski, Clifford J. Shultz 2009-09-01 SAGE Publications <![CDATA[The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help?]]> http://jmk.sagepub.com/cgi/content/short/28/2/106?rss=1&ssource=mfc Jun 1, 2008; 28:106-121
Article]]> William E. Kilbourne, Les Carlson 2008-06-01 SAGE Publications <![CDATA[The Consumption Experience--Something New, Something Old, Something Borrowed, Something Sold: Part 3]]> http://jmk.sagepub.com/cgi/content/short/27/2/173?rss=1&ssource=mfc Jun 1, 2007; 27:173-183
Article]]> Morris B. Holbrook 2007-06-01 10.1177/0276146707300086 SAGE Publications <![CDATA[The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test]]> http://jmk.sagepub.com/cgi/content/short/29/3/259?rss=1&ssource=mfc Sep 1, 2009; 29:259-278
Article]]> William E. Kilbourne, Michael J. Dorsch, Pierre McDonagh, Bertrand Urien, Andrea Prothero, Marko Grunhagen, Michael Jay Polonsky, David Marshall, Janice Foley, Alan Bradshaw 2009-09-01 SAGE Publications <![CDATA[The Myth of the Marketing Revolution]]> http://jmk.sagepub.com/cgi/content/short/27/1/15?rss=1&ssource=mfc Mar 1, 2007; 27:15-24
Article]]> D. G. Brian Jones, Alan J. Richardson 2007-03-01 10.1177/0276146706296708 SAGE Publications <![CDATA[Volunteer Dedication: Understanding the Role of Identity Importance on Participation Frequency]]> http://jmk.sagepub.com/cgi/content/short/27/3/274?rss=1&ssource=mfc Sep 1, 2007; 27:274-288
Article]]> Debra A. Laverie, Robert E. McDonald 2007-09-01 10.1177/0276146707302837 SAGE Publications <![CDATA[Globalization and Development: An Expanded Macromarketing View]]> http://jmk.sagepub.com/cgi/content/short/24/2/122?rss=1&ssource=mfc Dec 1, 2004; 24:122-135
Article]]> William E. Kilbourne 2004-12-01 10.1177/0276146704269303 SAGE Publications <![CDATA[Children's Relative Influence in Family Decision Making in Urban China]]> http://jmk.sagepub.com/cgi/content/short/29/2/145?rss=1&ssource=mfc Jun 1, 2009; 29:145-159
Article]]> Laura A. Flurry, Ann Veeck 2009-06-01 SAGE Publications <![CDATA[Za Zdorovye!: Soviet Health Posters as Social Advertising]]> http://jmk.sagepub.com/cgi/content/short/29/1/74?rss=1&ssource=mfc Mar 1, 2009; 29:74-90
Article]]> Karen F. A. Fox 2009-03-01 10.1177/0276146708327623 SAGE Publications <![CDATA[Infotransformation of Markets: Introduction to the Special Issue on Marketing and Information Technology]]> http://jmk.sagepub.com/cgi/content/short/28/4/318?rss=1&ssource=mfc Dec 1, 2008; 28:318-325
Article]]> Detlev Zwick, Nikhilesh Dholakia 2008-12-01 10.1177/0276146708325381 SAGE Publications <![CDATA[Asian Americans in Magazine Advertising: Portrayals of the "Model Minority"]]> http://jmk.sagepub.com/cgi/content/short/25/2/163?rss=1&ssource=mfc Dec 1, 2005; 25:163-174
Article]]> Charles R. Taylor, Stacy Landreth, Hae-Kyong Bang 2005-12-01 10.1177/0276146705280634 SAGE Publications <![CDATA[Improving Income Positions of Primary Producers in International Marketing Channels: The Lake Victoria--EU Nile Perch Case]]> http://jmk.sagepub.com/cgi/content/short/28/1/53?rss=1&ssource=mfc Mar 1, 2008; 28:53-67
Article]]> Emma Kambewa, Paul Ingenbleek, Aad van Tilburg 2008-03-01 10.1177/0276146707311305 SAGE Publications <![CDATA[Pansies to Parents: Gay Male Images in American Print Advertising]]> http://jmk.sagepub.com/cgi/content/short/27/1/38?rss=1&ssource=mfc Mar 1, 2007; 27:38-50
Article]]> Blaine J. Branchik 2007-03-01 10.1177/0276146706296710 SAGE Publications <![CDATA[Wisdom: Exploring the Pinnacle of Human Virtues as a Central Link from Micromarketing to Macromarketing]]> http://jmk.sagepub.com/cgi/content/short/29/2/98?rss=1&ssource=mfc Jun 1, 2009; 29:98-118
Article]]> David Glen Mick, Thomas S. Bateman, Richard J. Lutz 2009-06-01 SAGE Publications <![CDATA[The Sustainability of "Sustainable Consumption"]]> http://jmk.sagepub.com/cgi/content/short/22/2/170?rss=1&ssource=mfc Dec 1, 2002; 22:170-181
Article]]> Paddy Dolan 2002-12-01 10.1177/0276146702238220 SAGE Publications <![CDATA[A New World of Literacy, Information Technologies, and the Incorporeal Selves: Implications for Macromarketing Thought]]> http://jmk.sagepub.com/cgi/content/short/28/4/381?rss=1&ssource=mfc Dec 1, 2008; 28:381-396
Article]]> A. Fuat Fyrat, Handan Vicdan 2008-12-01 10.1177/0276146708325385 SAGE Publications <![CDATA[The Consumption Experience--Something New, Something Old, Something Borrowed, Something Sold: Part 2]]> http://jmk.sagepub.com/cgi/content/short/27/1/86?rss=1&ssource=mfc Mar 1, 2007; 27:86-96
Article]]> Morris B. Holbrook 2007-03-01 10.1177/0276146706296957 SAGE Publications <![CDATA[Household Life-Cycle Effects on Consumer Wealth and Well-Being for the Recently Retired]]> http://jmk.sagepub.com/cgi/content/short/27/4/389?rss=1&ssource=mfc Dec 1, 2007; 27:389-403
Article]]> William O. Bearden, Ronald P. Wilder 2007-12-01 10.1177/0276146707307142 SAGE Publications <![CDATA[Alleviating Poverty: A Macro/Micro Marketing Perspective]]> http://jmk.sagepub.com/cgi/content/short/26/2/233?rss=1&ssource=mfc Dec 1, 2006; 26:233-239
Article]]> Philip Kotler, Ned Roberto, Tony Leisner 2006-12-01 10.1177/0276146706291039 SAGE Publications