Most-Read Full-Text Articles http://jmk.sagepub.com/ Most-Read Full-Text Articles 2008-08-03 <![CDATA[Normative Perspectives for Ethical and Socially Responsible Marketing]]> http://jmk.sagepub.com/cgi/content/short/26/2/154?rss=1&ssource=mfc Dec 1, 2006; 26:154-177
Article]]> Gene R. Laczniak, Patrick E. Murphy 2006-12-01 10.1177/0276146706290924 SAGE Publications <![CDATA[The General Theory of Marketing Ethics: A Revision and Three Questions]]> http://jmk.sagepub.com/cgi/content/short/26/2/143?rss=1&ssource=mfc Dec 1, 2006; 26:143-153
Article]]> Shelby D. Hunt, Scott J. Vitell 2006-12-01 10.1177/0276146706290923 SAGE Publications <![CDATA[Macromarketing: Past, Present, and Possible Future]]> http://jmk.sagepub.com/cgi/content/short/26/2/193?rss=1&ssource=mfc Dec 1, 2006; 26:193-213
Article]]> Roger A. Layton, Sanford Grossbart 2006-12-01 10.1177/0276146706294026 SAGE Publications <![CDATA[Alleviating Poverty: A Macro/Micro Marketing Perspective]]> http://jmk.sagepub.com/cgi/content/short/26/2/233?rss=1&ssource=mfc Dec 1, 2006; 26:233-239
Article]]> Philip Kotler, Ned Roberto, Tony Leisner 2006-12-01 10.1177/0276146706291039 SAGE Publications <![CDATA[Historical Research in the Journal of Macromarketing, 1981-2005]]> http://jmk.sagepub.com/cgi/content/short/26/2/178?rss=1&ssource=mfc Dec 1, 2006; 26:178-192
Article]]> D. G. Brian Jones, Eric H. Shaw 2006-12-01 10.1177/0276146706290922 SAGE Publications <![CDATA[The Consumption Experience--Something New, Something Old, Something Borrowed, Something Sold: Part 1]]> http://jmk.sagepub.com/cgi/content/short/26/2/259?rss=1&ssource=mfc Dec 1, 2006; 26:259-266
Article]]> Morris B. Holbrook 2006-12-01 10.1177/0276146706291064 SAGE Publications <![CDATA[Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora]]> http://jmk.sagepub.com/cgi/content/short/26/2/131?rss=1&ssource=mfc Dec 1, 2006; 26:131-142
Article]]> John D. Mittelstaedt, William E. Kilbourne, Robert A. Mittelstaedt 2006-12-01 10.1177/0276146706290921 SAGE Publications <![CDATA[The Small and Long View]]> http://jmk.sagepub.com/cgi/content/short/26/2/240?rss=1&ssource=mfc Dec 1, 2006; 26:240-244
Article]]> Robert F. Lusch 2006-12-01 10.1177/0276146706291045 SAGE Publications <![CDATA[Macromarketing as a Pillar of Marketing Thought]]> http://jmk.sagepub.com/cgi/content/short/26/2/224?rss=1&ssource=mfc Dec 1, 2006; 26:224-232
Article]]> William L. Wilkie, Elizabeth S. Moore 2006-12-01 10.1177/0276146706291067 SAGE Publications <![CDATA[A JMM-Based Macromarketing Doctoral-Level Reading List]]> http://jmk.sagepub.com/cgi/content/short/26/2/250?rss=1&ssource=mfc Dec 1, 2006; 26:250-255
Article]]> Stanley J. Shapiro 2006-12-01 10.1177/0276146706291029 SAGE Publications <![CDATA[The Macromarketing Mosaic]]> http://jmk.sagepub.com/cgi/content/short/26/2/219?rss=1&ssource=mfc Dec 1, 2006; 26:219-223
Article]]> Robert W. Nason 2006-12-01 10.1177/0276146706291065 SAGE Publications <![CDATA[Food Marketing and Obesity in Developing Countries: Analysis, Ethics, and Public Policy]]> http://jmk.sagepub.com/cgi/content/short/27/2/126?rss=1&ssource=mfc Jun 1, 2007; 27:126-137
Article]]> Terrence H. Witkowski 2007-06-01 10.1177/0276146707300076 SAGE Publications <![CDATA[Embedded Markets, Communities, and the Invisible Hand of Social Norms]]> http://jmk.sagepub.com/cgi/content/short/28/2/141?rss=1&ssource=mfc Jun 1, 2008; 28:141-156
Article]]> Rohit Varman, Janeen Arnold Costa 2008-06-01 SAGE Publications <![CDATA[Books and Macromarketing]]> http://jmk.sagepub.com/cgi/content/short/26/2/256?rss=1&ssource=mfc Dec 1, 2006; 26:256-258
Article]]> Roger Dickinson 2006-12-01 10.1177/0276146706291049 SAGE Publications <![CDATA[Envisioning a Future for Macromarketing]]> http://jmk.sagepub.com/cgi/content/short/26/2/214?rss=1&ssource=mfc Dec 1, 2006; 26:214-218
Article]]> George Fisk 2006-12-01 10.1177/0276146706291037 SAGE Publications <![CDATA[Focusing the Future of Macromarketing]]> http://jmk.sagepub.com/cgi/content/short/26/2/245?rss=1&ssource=mfc Dec 1, 2006; 26:245-249
Article]]> Mark Peterson 2006-12-01 10.1177/0276146706291047 SAGE Publications <![CDATA[Research on Marketing Ethics: A Systematic Review of the Literature]]> http://jmk.sagepub.com/cgi/content/short/27/3/256?rss=1&ssource=mfc Sep 1, 2007; 27:256-273
Article]]> Alexander Nill, John A. Schibrowsky 2007-09-01 10.1177/0276146707304733 SAGE Publications <![CDATA[Cross-Cultural Consumer/Consumption Research: Dealing with Issues Emerging from Globalization and Fragmentation]]> http://jmk.sagepub.com/cgi/content/short/24/2/108?rss=1&ssource=mfc Dec 1, 2004; 24:108-121
Article]]> T. Bettina Cornwell, Judy Drennan 2004-12-01 10.1177/0276146704269301 SAGE Publications <![CDATA[The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help?]]> http://jmk.sagepub.com/cgi/content/short/28/2/106?rss=1&ssource=mfc Jun 1, 2008; 28:106-121
Article]]> William E. Kilbourne, Les Carlson 2008-06-01 SAGE Publications <![CDATA[Marketing Systems A Core Macromarketing Concept]]> http://jmk.sagepub.com/cgi/content/short/27/3/227?rss=1&ssource=mfc Sep 1, 2007; 27:227-242
Article]]> Roger A. Layton 2007-09-01 10.1177/0276146707302836 SAGE Publications <![CDATA[Evaluating the Social Value of Charitable Organizations: A Conceptual Foundation]]> http://jmk.sagepub.com/cgi/content/short/28/2/130?rss=1&ssource=mfc Jun 1, 2008; 28:130-140
Article]]> Michael Jay Polonsky, Stacy Landreth Grau 2008-06-01 SAGE Publications <![CDATA[One Hundred Years of Humor in American Advertising]]> http://jmk.sagepub.com/cgi/content/short/25/1/54?rss=1&ssource=mfc Jun 1, 2005; 25:54-65
Article]]> Fred K. Beard 2005-06-01 10.1177/0276146705274965 SAGE Publications <![CDATA[Addressing Sustainability and Consumption]]> http://jmk.sagepub.com/cgi/content/short/25/1/76?rss=1&ssource=mfc Jun 1, 2005; 25:76-92
Article]]> Anja Schaefer, Andrew Crane 2005-06-01 10.1177/0276146705274987 SAGE Publications <![CDATA[Volunteer Dedication: Understanding the Role of Identity Importance on Participation Frequency]]> http://jmk.sagepub.com/cgi/content/short/27/3/274?rss=1&ssource=mfc Sep 1, 2007; 27:274-288
Article]]> Debra A. Laverie, Robert E. McDonald 2007-09-01 10.1177/0276146707302837 SAGE Publications <![CDATA[Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries]]> http://jmk.sagepub.com/cgi/content/short/28/2/169?rss=1&ssource=mfc Jun 1, 2008; 28:169-182
Article]]> Mark Tadajewski 2008-06-01 SAGE Publications <![CDATA[Marketing and the Natural Environment: What Role for Morality?]]> http://jmk.sagepub.com/cgi/content/short/20/2/144?rss=1&ssource=mfc Dec 1, 2000; 20:144-154
Article]]> Andrew Crane 2000-12-01 10.1177/0276146700202004 SAGE Publications <![CDATA[Treating the Nation as a Brand: Some Neglected Issues]]> http://jmk.sagepub.com/cgi/content/short/20/1/56?rss=1&ssource=mfc Jun 1, 2000; 20:56-64
Article]]> John O''Shaughnessy, Nicholas Jackson O''Shaughnessy 2000-06-01 10.1177/0276146700201006 SAGE Publications <![CDATA[The Millennial Consumer in the Texts of Our Times: Experience and Entertainment]]> http://jmk.sagepub.com/cgi/content/short/20/2/178?rss=1&ssource=mfc Dec 1, 2000; 20:178-192
Article]]> Morris B. Holbrook 2000-12-01 10.1177/0276146700202008 SAGE Publications <![CDATA[Global Franchising and Development in Emerging and Transitioning Markets]]> http://jmk.sagepub.com/cgi/content/short/24/2/156?rss=1&ssource=mfc Dec 1, 2004; 24:156-167
Article]]> Ilan Alon 2004-12-01 10.1177/0276146704269320 SAGE Publications <![CDATA[Sidney Levy: Challenging the Philosophical Assumptions of Marketing]]> http://jmk.sagepub.com/cgi/content/short/27/1/7?rss=1&ssource=mfc Mar 1, 2007; 27:7-14
Article]]> Garth E. Harris 2007-03-01 10.1177/0276146706296707 SAGE Publications <![CDATA[A Macromarketing Ethics Framework: Stakeholder Orientation and Distributive Justice]]> http://jmk.sagepub.com/cgi/content/short/28/1/24?rss=1&ssource=mfc Mar 1, 2008; 28:24-32
Article]]> O.C. Ferrell, Linda Ferrell 2008-03-01 SAGE Publications <![CDATA[A General Theory of Marketing Ethics]]> http://jmk.sagepub.com/cgi/content/short/6/1/5?rss=1&ssource=mfc Jun 1, 1986; 6:5-16
Article]]> Shelby D. Hunt, Scott Vitell 1986-06-01 10.1177/027614678600600103 SAGE Publications <![CDATA[Spirituality, Religion, and Globalization]]> http://jmk.sagepub.com/cgi/content/short/24/2/92?rss=1&ssource=mfc Dec 1, 2004; 24:92-107
Article]]> Sudhir H. Kale 2004-12-01 10.1177/0276146704269296 SAGE Publications <![CDATA[Services in Society and Academic Thought: An Historical Analysis]]> http://jmk.sagepub.com/cgi/content/short/25/1/42?rss=1&ssource=mfc Jun 1, 2005; 25:42-53
Article]]> Stephen L. Vargo, Fred W. Morgan 2005-06-01 10.1177/0276146705275294 SAGE Publications <![CDATA[The Persistent Competitive Advantage of Traditional Food Retailers in Asia: Wet Markets' Continued Dominance in Hong Kong]]> http://jmk.sagepub.com/cgi/content/short/19/2/126?rss=1&ssource=mfc Dec 1, 1999; 19:126-139
Article]]> Arieh Goldman, Robert Krider, S. Ramaswami 1999-12-01 10.1177/0276146799192004 SAGE Publications <![CDATA[The Sustainability of "Sustainable Consumption"]]> http://jmk.sagepub.com/cgi/content/short/22/2/170?rss=1&ssource=mfc Dec 1, 2002; 22:170-181
Article]]> Paddy Dolan 2002-12-01 10.1177/0276146702238220 SAGE Publications <![CDATA[Nestle: A Brief History of the Marketing Strategies of the First Multinational Company in the Ottoman Empire]]> http://jmk.sagepub.com/cgi/content/short/27/1/74?rss=1&ssource=mfc Mar 1, 2007; 27:74-85
Article]]> Yavuz Kose 2007-03-01 10.1177/0276146706296713 SAGE Publications <![CDATA[Export Processing Zones in Development and International Marketing: An Integrative Review and Research Agenda]]> http://jmk.sagepub.com/cgi/content/short/27/2/148?rss=1&ssource=mfc Jun 1, 2007; 27:148-161
Article]]> Nicolas Papadopoulos, Shavin Malhotra 2007-06-01 10.1177/0276146707300070 SAGE Publications <![CDATA[Consumer Attitude toward Marketing and Subjective Quality of Life in the Context of a Developing Country]]> http://jmk.sagepub.com/cgi/content/short/27/4/350?rss=1&ssource=mfc Dec 1, 2007; 27:350-359
Article]]> Mark Peterson, Ahmet Ekici 2007-12-01 10.1177/0276146707307125 SAGE Publications <![CDATA[Globalization and Development: An Expanded Macromarketing View]]> http://jmk.sagepub.com/cgi/content/short/24/2/122?rss=1&ssource=mfc Dec 1, 2004; 24:122-135
Article]]> William E. Kilbourne 2004-12-01 10.1177/0276146704269303 SAGE Publications <![CDATA[Relational Paradigms in Social Marketing]]> http://jmk.sagepub.com/cgi/content/short/23/1/6?rss=1&ssource=mfc Jun 1, 2003; 23:6-15
Article]]> Gerard Hastings 2003-06-01 10.1177/0276146703023001006 SAGE Publications <![CDATA[Consumer Misbehavior: The Rise of Self-Service Grocery Retailing and Shoplifting in the United Kingdom c. 1950-1970]]> http://jmk.sagepub.com/cgi/content/short/25/1/66?rss=1&ssource=mfc Jun 1, 2005; 25:66-75
Article]]> Simon Phillips, Andrew Alexander, Gareth Shaw 2005-06-01 10.1177/0276146705275715 SAGE Publications <![CDATA[From the Editor: Introduction to the Silver Anniversary Issue]]> http://jmk.sagepub.com/cgi/content/short/26/2/127?rss=1&ssource=mfc Dec 1, 2006; 26:127-130
Article]]> Clifford J. Shultz II 2006-12-01 10.1177/0276146706295751 SAGE Publications <![CDATA[The Consumption Experience--Something New, Something Old, Something Borrowed, Something Sold: Part 3]]> http://jmk.sagepub.com/cgi/content/short/27/2/173?rss=1&ssource=mfc Jun 1, 2007; 27:173-183
Article]]> Morris B. Holbrook 2007-06-01 10.1177/0276146707300086 SAGE Publications <![CDATA[Distributive Justice: Pressing Questions, Emerging Directions, and the Promise of Rawlsian Analysis]]> http://jmk.sagepub.com/cgi/content/short/28/1/5?rss=1&ssource=mfc Mar 1, 2008; 28:5-11
Article]]> Gene R. Laczniak, Patrick E. Murphy 2008-03-01 10.1177/0276146707312214 SAGE Publications <![CDATA[Department Stores as Innovations in Retail Marketing: Some Observations on Marketing Practice and Perception in Wilhelmine, Germany]]> http://jmk.sagepub.com/cgi/content/short/19/1/34?rss=1&ssource=mfc Jun 1, 1999; 19:34-47
Article]]> Tim Coles 1999-06-01 10.1177/0276146799191004 SAGE Publications <![CDATA[Global Marketing Ethics: A Communicative Approach]]> http://jmk.sagepub.com/cgi/content/short/23/2/90?rss=1&ssource=mfc Dec 1, 2003; 23:90-104
Article]]> Alexander Nill 2003-12-01 10.1177/0276146703258247 SAGE Publications <![CDATA[Pansies to Parents: Gay Male Images in American Print Advertising]]> http://jmk.sagepub.com/cgi/content/short/27/1/38?rss=1&ssource=mfc Mar 1, 2007; 27:38-50
Article]]> Blaine J. Branchik 2007-03-01 10.1177/0276146706296710 SAGE Publications <![CDATA[Globalization and Technological Achievement: Implications for Macromarketing and the Digital Divide]]> http://jmk.sagepub.com/cgi/content/short/24/2/147?rss=1&ssource=mfc Dec 1, 2004; 24:147-155
Article]]> Ronald Paul Hill, Kanwalroop Kathy Dhanda 2004-12-01 10.1177/0276146704269307 SAGE Publications <![CDATA[Ninth International Conference on Marketing and Development: Marketing Contributions to Prosperity and Peace]]> http://jmk.sagepub.com/cgi/content/short/25/2/262?rss=1&ssource=mfc Dec 1, 2005; 25:262-274
Article]]> 2005-12-01 10.1177/0276146705281928 SAGE Publications