|
Sign In to gain access to subscriptions and/or personal tools.
|
The 50 Most-Frequently Read Articles
in Journal of Macromarketing during October 2009 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 6. |
Shelby D. Hunt, Scott J. Vitell |
 |
|
The General Theory of Marketing Ethics: A Revision and Three Questions |
|
|
Dec 01, 2006; 26: 143-153.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
| 7. |
Sudhir H. Kale |
|
|
Spirituality, Religion, and Globalization |
|
|
Dec 01, 2004; 24: 92-107.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
| 8. |
Anja Schaefer, Andrew Crane |
|
|
Addressing Sustainability and Consumption |
|
|
Jun 01, 2005; 25: 76-92.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
| 9. |
Stefan Schwarzkopf |
|
|
Discovering the Consumer: Market Research, Product Innovation, and the Creation of Brand Loyalty in Britain and the United States in the Interwar Years |
|
|
Mar 01, 2009; 29: 8-20.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
| 10. |
Roger A. Layton |
|
|
Marketing Systems—A Core Macromarketing Concept |
|
|
Sep 01, 2007; 27: 227-242.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
|
[Previous 5 Articles]
[Next 5 Articles]
|
 = from the current issue
Subscribe to Most Read feed
Last Updated: 11/09/2009 04:16:56
|
|
