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The 50 Most-Frequently Read Articles
in Journal of Macromarketing during July 2008 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 6. |
Morris B. Holbrook |
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The Consumption ExperienceSomething New, Something Old, Something Borrowed, Something Sold: Part 1 |
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Dec 01, 2006; 26: 259-266.
(In "Article")
[PDF]
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| 7. |
John D. Mittelstaedt, William E. Kilbourne, Robert A. Mittelstaedt |
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Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora |
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Dec 01, 2006; 26: 131-142.
(In "Article")
[Abstract]
[PDF]
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| 8. |
Robert F. Lusch |
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The Small and Long View |
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Dec 01, 2006; 26: 240-244.
(In "Article")
[Abstract]
[PDF]
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| 9. |
William L. Wilkie, Elizabeth S. Moore |
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Macromarketing as a Pillar of Marketing Thought |
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Dec 01, 2006; 26: 224-232.
(In "Article")
[Abstract]
[PDF]
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| 10. |
Stanley J. Shapiro |
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A JMM-Based Macromarketing Doctoral-Level Reading List |
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Dec 01, 2006; 26: 250-255.
(In "Article")
[PDF]
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Last Updated: 08/03/2008 10:11:43
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