Journal of Macromarketing

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
The 50 Most-Frequently Read Articles
in Journal of Macromarketing during July 2008 -- updated monthly

Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.

6.  Morris B. Holbrook
  The Consumption Experience—Something New, Something Old, Something Borrowed, Something Sold: Part 1
  Dec 01, 2006; 26: 259-266.
(In "Article")   [PDF]
 
7.  John D. Mittelstaedt, William E. Kilbourne, Robert A. Mittelstaedt
  Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora
  Dec 01, 2006; 26: 131-142.
(In "Article")   [Abstract]     [PDF]
 
8.  Robert F. Lusch
  The Small and Long View
  Dec 01, 2006; 26: 240-244.
(In "Article")   [Abstract]     [PDF]
 
9.  William L. Wilkie, Elizabeth S. Moore
  Macromarketing as a Pillar of Marketing Thought
  Dec 01, 2006; 26: 224-232.
(In "Article")   [Abstract]     [PDF]
 
10.  Stanley J. Shapiro
  A JMM-Based Macromarketing Doctoral-Level Reading List
  Dec 01, 2006; 26: 250-255.
(In "Article")   [PDF]
 
[Previous 5 Articles]    [Next 5 Articles]

Current issue = from the current issue

Last Updated: 08/03/2008 10:11:43