|
Sign In to gain access to subscriptions and/or personal tools.
|
The 50 Most-Frequently Read Articles
in Journal of Macromarketing during September 2009 -- updated monthly
Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.
| 1. |
Shelby D. Hunt, Scott J. Vitell |
 |
|
The General Theory of Marketing Ethics: A Revision and Three Questions |
|
|
Dec 01, 2006; 26: 143-153.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
| 2. |
Gene R. Laczniak |
|
|
Framework for Analyzing Marketing Ethics |
|
|
Jun 01, 1983; 3: 7-18.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
| 3. |
Robert V. Kozinets, Andrea Hemetsberger, Hope Jensen Schau |
|
|
The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing |
|
|
Dec 01, 2008; 28: 339-354.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
| 4. |
Mark Tadajewski, Michael Saren |
|
|
Rethinking the Emergence of Relationship Marketing |
|
|
Jun 01, 2009; 29: 193-206.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
| 5. |
Punam Anand Keller, Donald R. Lehmann, Katherine J. Milligan |
|
|
Effectiveness of Corporate Well-Being Programs: A Meta-Analysis |
|
 |
Sep 01, 2009; 29: 279-302.
(In "Article")
[Abstract]
[PDF]
|
|
|
| |
|
[Next 5 Articles]
|
= from the current issue
Subscribe to Most Read feed
Last Updated: 10/12/2009 03:46:30
|
|
