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Journal of Macromarketing
The 50 Most-Frequently Read Articles
in Journal of Macromarketing during September 2009 -- updated monthly

Most-read rankings are recalculated at the beginning of the month and are based on full-text and pdf views.

1.  Shelby D. Hunt, Scott J. Vitell
  The General Theory of Marketing Ethics: A Revision and Three Questions
  Dec 01, 2006; 26: 143-153.
(In "Article")   [Abstract]     [PDF]
 
2.  Gene R. Laczniak
  Framework for Analyzing Marketing Ethics
  Jun 01, 1983; 3: 7-18.
(In "Article")   [Abstract]     [PDF]
 
3.  Robert V. Kozinets, Andrea Hemetsberger, Hope Jensen Schau
  The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
  Dec 01, 2008; 28: 339-354.
(In "Article")   [Abstract]     [PDF]
 
4.  Mark Tadajewski, Michael Saren
  Rethinking the Emergence of Relationship Marketing
  Jun 01, 2009; 29: 193-206.
(In "Article")   [Abstract]     [PDF]
 
5.  Punam Anand Keller, Donald R. Lehmann, Katherine J. Milligan
  Effectiveness of Corporate Well-Being Programs: A Meta-Analysis
 Current issue Sep 01, 2009; 29: 279-302.
(In "Article")   [Abstract]     [PDF]
 
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Last Updated: 10/12/2009 03:46:30