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Journal of Macromarketing

Journal of Macromarketing offers OnlineFirst by which forthcoming articles are published online before they are scheduled to appear in print. More details, including how to cite OnlineFirst articles can be found on the OnlineFirst Fact Sheet.

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

September 30, 2009

Sylvain Charlebois and JoAnne Labrecque

Journal of Macromarketing first published on September 30, 2009 as doi:10.1177/0276146709346255
[Abstract] [OnlineFirst PDF]  

September 3, 2009

Madhu Viswanathan, Anju Seth, Roland Gau, and Avinish Chaturvedi

Journal of Macromarketing first published on September 3, 2009 as doi:10.1177/0276146709345620
[Abstract] [OnlineFirst PDF]  

September 1, 2009

Tim J. Burkink and Raymond Marquardt

Journal of Macromarketing first published on September 1, 2009 as doi:10.1177/0276146709345622
[Abstract] [OnlineFirst PDF]  

Roger A. Layton

Journal of Macromarketing first published on September 1, 2009 as doi:10.1177/0276146709345108
[Abstract] [OnlineFirst PDF]