Clifford J. Shultz, II

In this Issue
Journal of Macromarketing 2009 29: 216. [PDF] [Request Permission]  

Clifford J. Shultz, III, Morris B. Holbrook, and Donald R. Lehmann

Metric and Interpretive Explorations of Macromarketing
Journal of Macromarketing 2009 29: 217-219. [PDF] [Request Permission]  

Zoë Chance and Rohit Deshpandé

Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations
Journal of Macromarketing 2009 29: 220-232. [Abstract] [PDF] [References] [Request Permission]  

Thomas A. Klein and Gene R. Laczniak

Applying Catholic Social Teachings to Ethical Issues in Marketing
Journal of Macromarketing 2009 29: 233-243. [Abstract] [PDF] [References] [Request Permission]  

Michael R. Mullen, Patricia M. Doney, Selima Ben Mrad, and Shirley Ye Sheng

Effects of International Trade and Economic Development on Quality of Life
Journal of Macromarketing 2009 29: 244-258. [Abstract] [PDF] [References] [Request Permission]  

William E. Kilbourne, Michael J. Dorsch, Pierre McDonagh, Bertrand Urien, Andrea Prothero, Marko Grünhagen, Michael Jay Polonsky, David Marshall, Janice Foley, and Alan Bradshaw

The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test
Journal of Macromarketing 2009 29: 259-278. [Abstract] [PDF] [References] [Request Permission]  

Punam Anand Keller, Donald R. Lehmann, and Katherine J. Milligan

Effectiveness of Corporate Well-Being Programs: A Meta-Analysis
Journal of Macromarketing 2009 29: 279-302. [Abstract] [PDF] [References] [Request Permission]  

Mark Tadajewski

Quaker Travels, Fellow Traveler?: Wroe Alderson’s Visit to Russia during the Cold War
Journal of Macromarketing 2009 29: 303-324. [Abstract] [PDF] [References] [Request Permission]  

Stanley J. Shapiro, Mark Tadajewski, and Clifford J. Shultz

Interpreting Macromarketing: The Construction of a Major Macromarketing Research Collection
Journal of Macromarketing 2009 29: 325-334. [Abstract] [PDF] [References] [Request Permission]  

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