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Journal of Macromarketing

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Contents: December 2009, Volume 29, No. 4   [Index by Author] 

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.


Journal of Macromarketing 2009 29: 343. [PDF] [Request Permission]  
Clifford J. Shultz

Journal of Macromarketing 2009 29: 344. [PDF] [Request Permission]  
Clifford J. Shultz

Journal of Macromarketing 2009 29: 345. [PDF] [Request Permission]  
John D. Mittelstaedt and Clifford J. Shultz

Journal of Macromarketing 2009 29: 346-348. [PDF] [References] [Request Permission]  
Roger A. Layton

Journal of Macromarketing 2009 29: 349-362. [Abstract] [PDF] [References] [Request Permission]  
Sylvain Charlebois and JoAnne Labrecque

Journal of Macromarketing 2009 29: 363-373. [Abstract] [PDF] [References] [Request Permission]  
Tim J. Burkink and Raymond Marquardt

Journal of Macromarketing 2009 29: 374-383. [Abstract] [PDF] [References] [Request Permission]  
Tho D. Nguyen

Journal of Macromarketing 2009 29: 384-391. [Abstract] [PDF] [References] [Request Permission]  
Tracy L. Gonzalez-Padron and Robert W. Nason

Journal of Macromarketing 2009 29: 392-405. [Abstract] [PDF] [References] [Request Permission]  
Madhubalan Viswanathan, Anju Seth, Roland Gau, and Avinish Chaturvedi

Journal of Macromarketing 2009 29: 406-425. [Abstract] [PDF] [References] [Request Permission]  

Journal of Macromarketing 2009 29: 426-438. [PDF] [Request Permission]  

Journal of Macromarketing 2009 29: 439. [Abstract] [PDF] [Request Permission]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.