Journal of Macromarketing -- Table of Contents (Fall 1989, 9 [2])

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Contents: Fall 1989, Volume 9, No. 2 [Index by Author] Other Issues:

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Robert W. Nason: From the Editor
Journal of Macromarketing 1989 9: 2-3. [PDF]

Shelby D. Hunt: Reification and Realism in Marketing: In Defense of Reason
Journal of Macromarketing 1989 9: 4-10. [Abstract] [PDF] [References]

D. D. Monieson: Intellectualization in Macromarketing Revisited: A Reply to Hunt
Journal of Macromarketing 1989 9: 11-16. [Abstract] [PDF] [References]

Annamma Joy and Christopher A. Ross: Marketing and Development in Third World Contexts: An Evaluation and Future Directions
Journal of Macromarketing 1989 9: 17-31. [Abstract] [PDF] [References]

Daryl McKee: Analytic Approaches to Strategic Marketing Planning for Area Economic Development
Journal of Macromarketing 1989 9: 32-43. [Abstract] [PDF] [References]

James H. Leigh, Patrick E. Murphy, and Ben M. Enis: Perceived Societal Benefit of Selected Product Classes: A Test of a Product Differentiation Framework
Journal of Macromarketing 1989 9: 44-54. [Abstract] [PDF] [References]

O. C. Ferrell, Larry G. Gresham, and John Fraedrich: A Synthesis of Ethical Decision Models for Marketing
Journal of Macromarketing 1989 9: 55-64. [Abstract] [PDF] [References]

Nikhilesh Dholakia: A Note from the Book Review Editor: Focus on Development
Journal of Macromarketing 1989 9: 65. [PDF]

John F. Sherry, Jr.: Book Review Section and Communications
Journal of Macromarketing 1989 9: 65-71. [PDF] [References]

Frank Meissner: Book Review Section and Communications
Journal of Macromarketing 1989 9: 71-73. [PDF]

Frank Meissner: Book Review Section and Communications
Journal of Macromarketing 1989 9: 73-75. [PDF]

Robert A. Mittelstaedt: 1989 Macromarketing Seminar Abstracts
Journal of Macromarketing 1989 9: 75-78. [Abstract] [PDF]

Stanley C. Hollander, Terence R. Nevett, and Kathleen R. Whitney: Fourth Conference on Historical Research in Marketing Abstracts
Journal of Macromarketing 1989 9: 79-83. [Abstract] [PDF]

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