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Contents: Spring 1989, Volume 9, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1989 9: 3-4. [PDF]  

Roger A. Layton

Journal of Macromarketing 1989 9: 5-15. [Abstract] [PDF] [References]  

Kofi Q. Dadzie, Ishmael P. Akaah, and Bruce H. Dunson

Journal of Macromarketing 1989 9: 16-23. [Abstract] [PDF] [References]  

Richard Sjolander and Henry C. K. Chen

Journal of Macromarketing 1989 9: 24-34. [Abstract] [PDF] [References]  

William H. Redmond

Journal of Macromarketing 1989 9: 35-41. [Abstract] [PDF] [References]  

John L. Graham and Mary C. Gilly

Journal of Macromarketing 1989 9: 42-44. [Abstract] [PDF] [References]  

Nikhilesh Dholakia

Journal of Macromarketing 1989 9: 45. [PDF]  

William Kilboume

Journal of Macromarketing 1989 9: 45-47. [PDF]  

Annamma Joy

Journal of Macromarketing 1989 9: 47-50. [PDF] [References]  

Anil Pandya

Journal of Macromarketing 1989 9: 50-52. [PDF] [References]  

Mohammed Sharif and Ruby Roy Dholakia

Journal of Macromarketing 1989 9: 52-54. [PDF]  

Herbert Rotfeld

Journal of Macromarketing 1989 9: 55-57. [PDF]  

Eric J. Arnould

Journal of Macromarketing 1989 9: 57-59. [PDF] [References]  

C. N. Hetzner

Journal of Macromarketing 1989 9: 59-60. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.