Journal of Macromarketing

 

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Contents: Fall 1988, Volume 8, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1988 8: 2-3. [PDF]  

David D. Monieson

Journal of Macromarketing 1988 8: 4-10. [Abstract] [PDF] [References]  

Nikhilesh Dholakia

Journal of Macromarketing 1988 8: 11-14. [Abstract] [PDF] [References]  

Roger P. McIntyre and Sudhir H. Kale

Journal of Macromarketing 1988 8: 15-28. [Abstract] [PDF] [References]  

David J. Fritzsche

Journal of Macromarketing 1988 8: 29-39. [Abstract] [PDF] [References]  

Jean J. Boddewyn

Journal of Macromarketing 1988 8: 40-43. [PDF] [References]  

Bill Meade

Journal of Macromarketing 1988 8: 44-45. [PDF] [References]  

Nikhilesh Dholakia

Journal of Macromarketing 1988 8: 46. [PDF]  

Russell W. Belk

Journal of Macromarketing 1988 8: 46-51. [PDF] [References]  

Richard McIntyre

Journal of Macromarketing 1988 8: 51-53. [PDF] [References]  

Alf H. Walle

Journal of Macromarketing 1988 8: 53-55. [PDF]  

Raymond Benton, Jr.

Journal of Macromarketing 1988 8: 55-57. [PDF]  

Gianluca Breghi

Journal of Macromarketing 1988 8: 57-58. [PDF]  

Luis V. Dominguez

Journal of Macromarketing 1988 8: 59-65. [Abstract] [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.