Journal of Macromarketing

 

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Contents: Spring 1988, Volume 8, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1988 8: 2-3. [PDF] [References]  

James H. Leigh, Patrick E. Murphy, and Ben M. Enis

Journal of Macromarketing 1988 8: 5-20. [Abstract] [PDF] [References]  

Mary C. Gilly and John L. Graham

Journal of Macromarketing 1988 8: 21-31. [Abstract] [PDF] [References]  

Jean J. Boddewyn and Joseph John Falco

Journal of Macromarketing 1988 8: 32-42. [Abstract] [PDF] [References]  

Suzanne Hosley and Chow Hou Wee

Journal of Macromarketing 1988 8: 43-53. [Abstract] [PDF] [References]  

Nikhilesh Dholakia

Journal of Macromarketing 1988 8: 54. [PDF]  

Morris B. Holbrook

Journal of Macromarketing 1988 8: 54-59. [PDF]  

Alan E. Singer

Journal of Macromarketing 1988 8: 59-62. [PDF]  

Yasuhiro Monden

Journal of Macromarketing 1988 8: 62-63. [PDF] [References]  

John Gottko

Journal of Macromarketing 1988 8: 64-65. [PDF]  

Shohreh Kayanama

Journal of Macromarketing 1988 8: 65-66. [PDF]  

Sharon V. Thach

Journal of Macromarketing 1988 8: 66-67. [PDF]  

Raymond Benton, Jr.

Journal of Macromarketing 1988 8: 67-68. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.