Robert W. Nason

From the Editor
Journal of Macromarketing 1987 7: 2-3. [PDF]  

Erratum
Journal of Macromarketing 1987 7: 3. [PDF]  

Luis V. Dominguez and Cristina Vanmarcke

Market Structure and Marketing Behavior in LDCs: The Case of Venezuela
Journal of Macromarketing 1987 7: 4-16. [Abstract] [PDF] [References]  

Marta Ortiz-Buonofina

The Economic Efficiency of Channels of Distribution in a Developing Society: The Case of the Guatemalan Retail Sector
Journal of Macromarketing 1987 7: 17-25. [Abstract] [PDF] [References]  

Erdogan Kumcu and M. Ercan Kumcu

Determinants of Food Retailing in Developing Economies: The Case of Turkey
Journal of Macromarketing 1987 7: 26-40. [Abstract] [PDF] [References]  

Ruby Roy Dholakia and Sidney J. Levy

The Consumer Dream in the United States: Aspirations and Achievements in a Changing Environment
Journal of Macromarketing 1987 7: 41-51. [Abstract] [PDF] [References]  

Carol J. Kaufman

The Evaluation of Marketing in a Society: The Han Dynasty of Ancient China
Journal of Macromarketing 1987 7: 52-64. [Abstract] [PDF] [References]  

Nikhilesh Dholakia

Book Review Section and Communications: A Note From the Editor
Journal of Macromarketing 1987 7: 65. [PDF]  

Alladi Venkatesh

Book Review Section and Communications: Marketing Management Technology as a Social Process: Edited by George Fisk (New York: Praeger Publishers, 1986)
Journal of Macromarketing 1987 7: 66-69. [PDF]  

Marye Tharp Hilger

Book Review Section and Communications: Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory Research in Marketing, Supplement 2: Edited by Nikhilesh Dholakia and Johan Arndt (Geenwich, CT: JAI Press Inc., 1985)
Journal of Macromarketing 1987 7: 69-71. [PDF]  

Frank Meissner

Book Review Section and Communications: Japan's Market: the Distribution System: Michael R. Czinkota and John Woronoff (Washington, DC: National Center for Export-Import Studies at Georgetown University, 1986)
Journal of Macromarketing 1987 7: 71-72. [PDF]  

Phillip D. Grub

Book Review Section and Communications: Issues Management: Corporate Public Policy-Making in an Information Age: Robert L. Heath and Richard A. Nelson (Beverly Hills, London and New Delhi: Sage Publications, 1986)
Journal of Macromarketing 1987 7: 72-73. [PDF]  

Charles A. Ingene

1987 Macromarketing Seminar Abstracts
Journal of Macromarketing 1987 7: 74-78. [Abstract] [PDF]  

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