Journal of Macromarketing

 

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Contents: Spring 1987, Volume 7, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Stanley J. Shapiro

Journal of Macromarketing 1987 7: 2-3. [PDF]  

Patricia E. Goeke

Journal of Macromarketing 1987 7: 8-21. [Abstract] [PDF] [References]  

I. Ayal, A. Peer, and J. Zif

Journal of Macromarketing 1987 7: 22-33. [Abstract] [PDF] [References]  

Robert W. Nason, Nikhilesh Dholakia, and Dennis W. McLeavey

Journal of Macromarketing 1987 7: 34-48. [Abstract] [PDF] [References]  

Brad Reid and Ed Timmerman

Journal of Macromarketing 1987 7: 49-58. [Abstract] [PDF] [References]  

Thomas A. Klein

Journal of Macromarketing 1987 7: 59-77. [Abstract] [PDF] [References]  

Marilyn Liebrenz-Himes

Journal of Macromarketing 1987 7: 78. [PDF]  

Nikhilesh Dholakia

Journal of Macromarketing 1987 7: 78-79. [PDF]  

Sudhir H. Kale

Journal of Macromarketing 1987 7: 79-81. [PDF]  

Erdogan Kumcu and A. Fuat Firat

Journal of Macromarketing 1987 7: 82-87. [Abstract] [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.