Journal of Macromarketing

 

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Contents: Fall 1986, Volume 6, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Stanley J. Shapiro

Journal of Macromarketing 1986 6: 1. [PDF]  


Journal of Macromarketing 1986 6: 2. [PDF]  


Journal of Macromarketing 1986 6: 3. [PDF]  

Kathleen M. Rassuli and Stanley C. Hollander

Journal of Macromarketing 1986 6: 4-24. [Abstract] [PDF] [References]  

Robert A. Mittelstaedt

Journal of Macromarketing 1986 6: 25-35. [Abstract] [PDF] [References]  

Alladi Venkatesh and Nikhilesh Dholakia

Journal of Macromarketing 1986 6: 36-52. [Abstract] [PDF] [References]  

Charles A. Ingene

Journal of Macromarketing 1986 6: 53-71. [Abstract] [PDF] [References]  

Thomas A. Klein

Journal of Macromarketing 1986 6: 72-79. [Abstract] [PDF]  

Marilyn L. Liebrenz-Himes

Journal of Macromarketing 1986 6: 80. [PDF]  

Alf H. Walle

Journal of Macromarketing 1986 6: 81-83. [PDF]  

Clifford Elliott

Journal of Macromarketing 1986 6: 83-85. [PDF]  

Geoffrey P. Lantos

Journal of Macromarketing 1986 6: 85-90. [PDF] [References]  

D. Jeffrey Lenn

Journal of Macromarketing 1986 6: 90-92. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.