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Journal of Macromarketing
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Contents: Spring 1986, Volume 6, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Stanley J. Shapiro

Journal of Macromarketing 1986 6: 2-3. [PDF]  


Journal of Macromarketing 1986 6: 3. [PDF]  

Shelby D. Hunt and Scott Vitell

Journal of Macromarketing 1986 6: 5-16. [Abstract] [PDF] [References]  

Saul Klein

Journal of Macromarketing 1986 6: 17-27. [Abstract] [PDF] [References]  

R. Van Wood and Scott J. Vitell

Journal of Macromarketing 1986 6: 28-48. [Abstract] [PDF] [References]  

J. J. Boddewyn

Journal of Macromarketing 1986 6: 49. [PDF] [References]  

R. Van Wood and Scott J. Vitell

Journal of Macromarketing 1986 6: 50. [PDF]  

James M. Carman and Robert G. Harris

Journal of Macromarketing 1986 6: 51-64. [Abstract] [PDF] [References]  

Robert W. Nason, Nikhilesh Dholakia, Aaron J. Alton, Albert Della Bitta,, Ruby Roy Dholakia, Ronald Fullerton, Greg Lessne, Patricia Meyers, Richard Nielsen, Anil Pandya, and Jehiel Zif

Journal of Macromarketing 1986 6: 65-69. [Abstract] [PDF] [References]  

Marilyn L. Liebrenz

Journal of Macromarketing 1986 6: 70. [PDF]  

Ronald Savitt

Journal of Macromarketing 1986 6: 70-74. [PDF]  

Stanley C. Hollander

Journal of Macromarketing 1986 6: 74-78. [PDF]  

Attila Yaprak

Journal of Macromarketing 1986 6: 78-79. [PDF]  

Ruby Roy Dholakia

Journal of Macromarketing 1986 6: 79-81. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.