Stanley J. Shapiro

Articles Accepted, Seminars Scheduled, and Special Issues Forthcoming
Journal of Macromarketing 1984 5: 2-3. [PDF] [Request Permission]  

Donald F. Dixon

Macromarketing: A Social Systems Perspective Macromarketing: A Social Systems Perspective
Journal of Macromarketing 1984 5: 4-17. [Abstract] [PDF] [References] [Request Permission]  

John H. Antil

Socially Responsible Consumers: Profile and Implications for Public Policy
Journal of Macromarketing 1984 5: 18-39. [Abstract] [PDF] [References] [Request Permission]  

Ed Timmerman and Brad Reid

The Doctrine of Invited Misuse: A Societal Response to Marketing Promotion
Journal of Macromarketing 1984 5: 40-48. [Abstract] [PDF] [References] [Request Permission]  

Charles A. Ingene

Scale Economies in American Retailing: A Cross-Industry Comparison
Journal of Macromarketing 1984 5: 49-63. [Abstract] [PDF] [References] [Request Permission]  

Marilyn Liebrenz

Book Review Section and Communications: A Note From the Book Review Editor
Journal of Macromarketing 1984 5: 64. [PDF] [Request Permission]  

Alf H. Walle

Book Review Section and Communications: MARKETING HIGH TECHNOLOGY William L. Shanklin and John K. Ryans, Jr. (Lexington: Lexington Books)
Journal of Macromarketing 1984 5: 64-68. [PDF] [Request Permission]  

Nikhilesh Dholakia

Review Essay: THE NEXT AMERICAN FRONTIER by Robert B. Reich (New York: Time Books, 1983)
Journal of Macromarketing 1984 5: 68-71. [PDF] [References] [Request Permission]  

Thomas A. Klein

1984 Macromarketing Seminar Abstracts
Journal of Macromarketing 1984 5: 72-80. [Abstract] [PDF] [Request Permission]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.