Journal of Macromarketing

 

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Contents: Spring 1985, Volume 5, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Stanley J. Shapiro

Journal of Macromarketing 1985 5: 2. [PDF]  

Carole P. Duhaime, Ronald McTavish, and Christopher A. Ross

Journal of Macromarketing 1985 5: 3-13. [Abstract] [PDF] [References]  

Jean C. Darian

Journal of Macromarketing 1985 5: 14-26. [Abstract] [PDF] [References]  

Luis V. Dominguez and Cristina Vanmarcke

Journal of Macromarketing 1985 5: 27-41. [Abstract] [PDF] [References]  

Roger Layton

Journal of Macromarketing 1985 5: 42-55. [Abstract] [PDF] [References]  

Erdener Kaynak

Journal of Macromarketing 1985 5: 56-68. [Abstract] [PDF] [References]  

Lee D. Dahringer and Marye T. Hilger

Journal of Macromarketing 1985 5: 69-79. [Abstract] [PDF] [References]  


Journal of Macromarketing 1985 5: 80. [PDF]  

Bo Wickstrom

Journal of Macromarketing 1985 5: 80-82. [PDF]  

Ronald Savitt

Journal of Macromarketing 1985 5: 82-84. [PDF]  

Thomas Kinnear

Journal of Macromarketing 1985 5: 84-85. [PDF]  

Alf Walle

Journal of Macromarketing 1985 5: 85-88. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.