Journal of Macromarketing

 

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Contents: Fall 1984, Volume 4, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Stanley J. Shapiro

Journal of Macromarketing 1984 4: 2-3. [PDF]  

Donald F. Dixon

Journal of Macromarketing 1984 4: 4-17. [Abstract] [PDF] [References]  

John H. Antil

Journal of Macromarketing 1984 4: 18-39. [Abstract] [PDF] [References]  

Ed Timmerman and Brad Reid

Journal of Macromarketing 1984 4: 40-48. [Abstract] [PDF] [References]  

Charles A. Ingene

Journal of Macromarketing 1984 4: 49-63. [Abstract] [PDF] [References]  

Marilyn Liebrenz

Journal of Macromarketing 1984 4: 64. [PDF]  

Alf H. Walle

Journal of Macromarketing 1984 4: 64-68. [PDF]  

Nikhilesh Dholakia

Journal of Macromarketing 1984 4: 68-71. [PDF] [References]  

Thomas A. Klein

Journal of Macromarketing 1984 4: 72-80. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.