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Journal of Macromarketing
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Contents: Spring 1984, Volume 4, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Stanley J. Shapiro

Journal of Macromarketing 1984 4: 2-3. [PDF]  

Stanley C. Hollander

Journal of Macromarketing 1984 4: 4-16. [Abstract] [PDF] [References]  

G. Ray Funkhouser

Journal of Macromarketing 1984 4: 17-28. [Abstract] [PDF] [References]  

Alladi Venkatesh and Philip C. Burger

Journal of Macromarketing 1984 4: 29-40. [Abstract] [PDF] [References]  

Robert G. Harris and James M. Carman

Journal of Macromarketing 1984 4: 41-52. [Abstract] [PDF] [References]  

Ruby Roy Dholakia

Journal of Macromarketing 1984 4: 53-61. [Abstract] [PDF] [References]  

Roger A. Layton

Journal of Macromarketing 1984 4: 62-73. [Abstract] [PDF] [References]  

Stanley J. Shapiro

Journal of Macromarketing 1984 4: 74. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.