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Journal of Macromarketing

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Contents: Fall 1983, Volume 3, No. 2   [Index by Author] 

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

George Fisk

Journal of Macromarketing 1983 3: 2-3. [PDF] [Request Permission]  
S. J. Shapiro

Journal of Macromarketing 1983 3: 4. [PDF] [Request Permission]  
William O. Bearden and J. Barry Mason

Journal of Macromarketing 1983 3: 6-20. [Abstract] [PDF] [References] [Request Permission]  
S. J. Shapiro

Journal of Macromarketing 1983 3: 21. [PDF] [Request Permission]  
Grahame R. Dowling

Journal of Macromarketing 1983 3: 22-32. [Abstract] [PDF] [References] [Request Permission]  
R. Eric Reidenbach and Terence A. Oliva

Journal of Macromarketing 1983 3: 33-40. [Abstract] [PDF] [References] [Request Permission]  
Charles A. Ingene

Journal of Macromarketing 1983 3: 41-54. [Abstract] [PDF] [References] [Request Permission]  
John R. Wish

Journal of Macromarketing 1983 3: 55. [PDF] [Request Permission]  
Stanley J. Paliwoda

Journal of Macromarketing 1983 3: 55-56. [PDF] [Request Permission]  
John R. Wish, Mary Ann Seth, James Vergow, and Nikhilesh Dholakia

Journal of Macromarketing 1983 3: 56-60. [PDF] [Request Permission]  
David D. Monieson

Journal of Macromarketing 1983 3: 61-65. [PDF] [References] [Request Permission]  

Journal of Macromarketing 1983 3: 66-70. [PDF] [Request Permission]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.