Journal of Macromarketing

 

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Contents: Fall 1983, Volume 3, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

George Fisk

Journal of Macromarketing 1983 3: 2-3. [PDF]  

S. J. Shapiro

Journal of Macromarketing 1983 3: 4. [PDF]  

William O. Bearden and J. Barry Mason

Journal of Macromarketing 1983 3: 6-20. [Abstract] [PDF] [References]  

S. J. Shapiro

Journal of Macromarketing 1983 3: 21. [PDF]  

Grahame R. Dowling

Journal of Macromarketing 1983 3: 22-32. [Abstract] [PDF] [References]  

R. Eric Reidenbach and Terence A. Oliva

Journal of Macromarketing 1983 3: 33-40. [Abstract] [PDF] [References]  

Charles A. Ingene

Journal of Macromarketing 1983 3: 41-54. [Abstract] [PDF] [References]  

John R. Wish

Journal of Macromarketing 1983 3: 55. [PDF]  

Stanley J. Paliwoda

Journal of Macromarketing 1983 3: 55-56. [PDF]  

John R. Wish, Mary Ann Seth, James Vergow, and Nikhilesh Dholakia

Journal of Macromarketing 1983 3: 56-60. [PDF]  

David D. Monieson

Journal of Macromarketing 1983 3: 61-65. [PDF] [References]  


Journal of Macromarketing 1983 3: 66-70. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.