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Journal of Macromarketing
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Contents: Spring 1983, Volume 3, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.


Journal of Macromarketing 1983 3: 2-3. [PDF]  

George Fisk

Journal of Macromarketing 1983 3: 4-5. [PDF]  

Gene R. Laczniak

Journal of Macromarketing 1983 3: 7-18. [Abstract] [PDF] [References]  

O. C. Ferrell, Mary Zey-Ferrell, and Dean Krugman

Journal of Macromarketing 1983 3: 19-27. [Abstract] [PDF] [References]  

John L. Crompton and Charles W. Lamb, Jr.

Journal of Macromarketing 1983 3: 28-39. [Abstract] [PDF] [References]  

D. F. Dixon

Journal of Macromarketing 1983 3: 40-45. [PDF] [References]  

John L. Crompton and Charles W. Lamb, Jr.

Journal of Macromarketing 1983 3: 46-48. [PDF]  

Robert G. Harris and James M. Carman

Journal of Macromarketing 1983 3: 49-58. [Abstract] [PDF] [References]  

Michael Etgar

Journal of Macromarketing 1983 3: 59-68. [Abstract] [PDF] [References]  

Lee D. Dahringer

Journal of Macromarketing 1983 3: 69-75. [Abstract] [PDF] [References]  

Abdel-Aziz El-Sherbini

Journal of Macromarketing 1983 3: 76-79. [Abstract] [PDF] [References]  

Ed Lyell

Journal of Macromarketing 1983 3: 80-81. [PDF]  

John R. Wish and Nikhilesh Dholakia

Journal of Macromarketing 1983 3: 81-83. [PDF] [References]  

Ronald Savitt

Journal of Macromarketing 1983 3: 83-86. [PDF]  

Marilyn L. Liebrenz

Journal of Macromarketing 1983 3: 86-89. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.