Clifford J. Shultz, II

Examining the Interactions among Markets, Marketing, and Society
Journal of Macromarketing 2009 29: 3-4. [PDF] [Request Permission]  

Terrence H. Witkowski

``Marketing History at the Center'': Papers from the 2007 CHARM
Journal of Macromarketing 2009 29: 5-6. [PDF] [References] [Request Permission]  

Marketing History Special Issue Reviewers
Journal of Macromarketing 2009 29: 7. [PDF] [Request Permission]  

Stefan Schwarzkopf

Discovering the Consumer: Market Research, Product Innovation, and the Creation of Brand Loyalty in Britain and the United States in the Interwar Years
Journal of Macromarketing 2009 29: 8-20. [Abstract] [PDF] [References] [Request Permission]  

Barry E. C. Boothman

``A More Definite System'': The Emergence of Retail Food Chains in Canada, 1919—1945
Journal of Macromarketing 2009 29: 21-36. [Abstract] [PDF] [References] [Request Permission]  

Blaine J. Branchik and Judy Foster Davis

Marketplace Activism: A History of the African American Elite Market Segment
Journal of Macromarketing 2009 29: 37-57. [Abstract] [PDF] [References] [Request Permission]  

David Clampin

``To guide, help and hearten millions'': The Place of Commercial Advertising in Wartime Britain, 1939—1945
Journal of Macromarketing 2009 29: 58-73. [Abstract] [PDF] [References] [Request Permission]  

Karen F. A. Fox

Za Zdorovye!: Soviet Health Posters as Social Advertising
Journal of Macromarketing 2009 29: 74-90. [Abstract] [PDF] [References] [Request Permission]  

James W. Gentry and Suraj Commuri

Global Family Policy: Journal of Macromarketing, 2010
Journal of Macromarketing 2009 29: 92. [PDF] [Request Permission]  

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