Ad Hoc Reviewers—December 2008
Journal of Macromarketing 2008 28: 315. [PDF] [Request Permission]  

Clifford J. Shultz, II

In this Issue
Journal of Macromarketing 2008 28: 316-317. [PDF] [Request Permission]  

Detlev Zwick and Nikhilesh Dholakia

Infotransformation of Markets: Introduction to the Special Issue on Marketing and Information Technology
Journal of Macromarketing 2008 28: 318-325. [Abstract] [PDF] [References] [Request Permission]  

Adam Arvidsson

The Ethical Economy of Customer Coproduction
Journal of Macromarketing 2008 28: 326-338. [Abstract] [PDF] [References] [Request Permission]  

Robert V. Kozinets, Andrea Hemetsberger, and Hope Jensen Schau

The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing
Journal of Macromarketing 2008 28: 339-354. [Abstract] [PDF] [References] [Request Permission]  

Samuel K. Bonsu and Aron Darmody

Co-creating Second Life: Market—Consumer Cooperation in Contemporary Economy
Journal of Macromarketing 2008 28: 355-368. [Abstract] [PDF] [References] [Request Permission]  

Mike Molesworth and Janice Denegri-Knott

The Playfulness of eBay and the Implications for Business as a Game-Maker
Journal of Macromarketing 2008 28: 369-380. [Abstract] [PDF] [References] [Request Permission]  

A. Fuat Fyrat and Handan Vicdan

A New World of Literacy, Information Technologies, and the Incorporeal Selves: Implications for Macromarketing Thought
Journal of Macromarketing 2008 28: 381-396. [Abstract] [PDF] [References] [Request Permission]  

Rodney L. Stump, Wen Gong, and Zhan Li

Exploring the Digital Divide in Mobile-phone Adoption Levels across Countries: Do Population Socioeconomic Traits Operate in the Same Manner as Their Individual-level Demographic Counterparts?
Journal of Macromarketing 2008 28: 397-412. [Abstract] [PDF] [References] [Request Permission]  

David Dapice

Reviews and Communication: What Do We Know about Economic Development?
Journal of Macromarketing 2008 28: 413-417. [Abstract] [PDF] [References] [Request Permission]  

Robert W. Nason

Structuring the Global Marketplace: The Impact of the United Nations Global Compact
Journal of Macromarketing 2008 28: 418-425. [Abstract] [PDF] [References] [Request Permission]  

Stanley J. Shapiro

An Open Source, Controversies-based Macromarketing Chapter: An Initial Step toward a Free Online Macromarketing Course?
Journal of Macromarketing 2008 28: 426-428. [Abstract] [PDF] [References] [Request Permission]  

Abstracts from the 2008 Conference of the Macromarketing Society
Journal of Macromarketing 2008 28: 429-439. [PDF] [Request Permission]  

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