Clifford J. Shultz

In This Issue
Journal of Macromarketing 2008 28: 104-105. [PDF] [Request Permission]  

William E. Kilbourne and Les Carlson

The Dominant Social Paradigm, Consumption, and Environmental Attitudes: Can Macromarketing Education Help?
Journal of Macromarketing 2008 28: 106-121. [Abstract] [PDF] [References] [Request Permission]  

Don R. Rahtz and Lisa R. Szykman

Can Health Care Organizations Better Contribute to Quality of Life by Focusing on Preventive Health Knowledge?
Journal of Macromarketing 2008 28: 122-129. [Abstract] [PDF] [References] [Request Permission]  

Michael Jay Polonsky and Stacy Landreth Grau

Evaluating the Social Value of Charitable Organizations: A Conceptual Foundation
Journal of Macromarketing 2008 28: 130-140. [Abstract] [PDF] [References] [Request Permission]  

Rohit Varman and Janeen Arnold Costa

Embedded Markets, Communities, and the Invisible Hand of Social Norms
Journal of Macromarketing 2008 28: 141-156. [Abstract] [PDF] [References] [Request Permission]  

Steven Schnaars, Gloria Thomas, and Caglar Irmak

Predicting the Emergence of Innovations from Technological Convergence: Lessons from the Twentieth Century
Journal of Macromarketing 2008 28: 157-168. [Abstract] [PDF] [References] [Request Permission]  

Mark Tadajewski

Relationship Marketing at Wanamaker's in the Nineteenth and Early Twentieth Centuries
Journal of Macromarketing 2008 28: 169-182. [Abstract] [PDF] [References] [Request Permission]  

Suraj Commuri and Ahmet Ekici

An Enlargement of the Notion of Consumer Vulnerability
Journal of Macromarketing 2008 28: 183-186. [Abstract] [PDF] [References] [Request Permission]  

Scott K. Radford and David M. Hunt

An Introduction to the Invited Commentaries on Macromarketing Education
Journal of Macromarketing 2008 28: 187-188. [Abstract] [PDF] [References] [Request Permission]  

William E. Kilbourne

How Macro Should Macromarketing Be?
Journal of Macromarketing 2008 28: 189-191. [Abstract] [PDF] [References] [Request Permission]  

Scott K. Radford and David M. Hunt

Marketing, Society, and Government: Reflections on an Undergraduate Elective
Journal of Macromarketing 2008 28: 192-194. [Abstract] [PDF] [References] [Request Permission]  

Stanley J. Shapiro

Marketing, Society, and Controversy: An Online Course from a Macromarketing Perspective
Journal of Macromarketing 2008 28: 195-196. [Abstract] [PDF] [Request Permission]  

Robert A. Mittelstaedt

A Macromarketing Seminar
Journal of Macromarketing 2008 28: 197-199. [Abstract] [PDF] [Request Permission]  

Russell Belk, Morris Holbrook, Roger Dickinson, John O'Shaughnessy, and Marilyn Liebrenz-Himes

New Books Board
Journal of Macromarketing 2008 28: 200. [PDF] [Request Permission]  

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