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Journal of Macromarketing
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Contents: March 2008, Volume 28, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Clifford J. Shultz, II

Journal of Macromarketing 2008 28: 4. [PDF]  

Gene R. Laczniak and Patrick E. Murphy

Journal of Macromarketing 2008 28: 5-11. [PDF] [References]  

Liselore Crul and George M. Zinkhan

Journal of Macromarketing 2008 28: 12-23. [Abstract] [PDF] [References]  

O.C. Ferrell and Linda Ferrell

Journal of Macromarketing 2008 28: 24-32. [Abstract] [PDF] [References]  

Thomas A. Klein

Journal of Macromarketing 2008 28: 33-43. [Abstract] [PDF] [References]  

Amina Beji-Becheur, Virginie Diaz Pedregal, and Nil Ozcaglar-Toulouse

Journal of Macromarketing 2008 28: 44-52. [Abstract] [PDF] [References]  

Emma Kambewa, Paul Ingenbleek, and Aad van Tilburg

Journal of Macromarketing 2008 28: 53-67. [Abstract] [PDF] [References]  

Oswald A. Mascarenhas, Ram Kesavan, and Michael Bernacchi

Journal of Macromarketing 2008 28: 68-84. [Abstract] [PDF] [References]  


Journal of Macromarketing 2008 28: 85-93. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.