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Journal of Macromarketing
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Contents: December 2007, Volume 27, No. 4   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Clifford J. Shultz, II

Journal of Macromarketing 2007 27: 340. [PDF]  

M. Joseph Sirgy, Dong-Jin Lee, and Don Rahtz

Journal of Macromarketing 2007 27: 341-349. [Abstract] [PDF] [References]  

Mark Peterson and Ahmet Ekici

Journal of Macromarketing 2007 27: 350-359. [Abstract] [PDF] [References]  

Yue Pan, George M. Zinkhan, and Shibin Sheng

Journal of Macromarketing 2007 27: 360-369. [Abstract] [PDF] [References]  

Ronald Paul Hill, William F. Felice, and Thomas Ainscough

Journal of Macromarketing 2007 27: 370-379. [Abstract] [PDF] [References]  

Rhett H. Walker, Graeme Byrne, and Lester W. Johnson

Journal of Macromarketing 2007 27: 380-388. [Abstract] [PDF] [References]  

William O. Bearden and Ronald P. Wilder

Journal of Macromarketing 2007 27: 389-403. [Abstract] [PDF] [References]  

John O'Shaughnessy

Journal of Macromarketing 2007 27: 404-409. [PDF] [References]  

Frederick W. Langrehr

Journal of Macromarketing 2007 27: 409-412. [PDF] [References]  

Jason C. Healy

Journal of Macromarketing 2007 27: 412-414. [PDF] [References]  


Journal of Macromarketing 2007 27: 415-432. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.