Ad Hoc Reviewers for the Special Issue on Marketing History: The Future of Marketing’s Past
Journal of Macromarketing 2007 27: 3. [PDF]  

Clifford J. Shultz, II

From the Editor
Journal of Macromarketing 2007 27: 4. [PDF]  

Terrence H. Witkowski

In this Special Issue on Marketing History
Journal of Macromarketing 2007 27: 5-6. [PDF] [References]  

Garth E. Harris

Sidney Levy: Challenging the Philosophical Assumptions of Marketing
Journal of Macromarketing 2007 27: 7-14. [Abstract] [PDF] [References]  

D. G. Brian Jones and Alan J. Richardson

The Myth of the Marketing Revolution
Journal of Macromarketing 2007 27: 15-24. [Abstract] [PDF] [References]  

Judy Foster Davis

"Aunt Jemima is Alive and Cookin’?" An Advertiser’s Dilemma of Competing Collective Memories
Journal of Macromarketing 2007 27: 25-37. [Abstract] [PDF] [References]  

Blaine J. Branchik

Pansies to Parents: Gay Male Images in American Print Advertising
Journal of Macromarketing 2007 27: 38-50. [Abstract] [PDF] [References]  

Kenneth Quickenden and Arthur J. Kover

Did Boulton Sell Silver Plate to the Middle Class? A Quantitative Study of Luxury Marketing in Late Eighteenth-Century Britain
Journal of Macromarketing 2007 27: 51-64. [Abstract] [PDF] [References]  

Brad Kleindl

Marketing Practices Used by the Emerging American Public Library System from Inception to 1930
Journal of Macromarketing 2007 27: 65-73. [Abstract] [PDF] [References]  

Yavuz Köse

Nestlé: A Brief History of the Marketing Strategies of the First Multinational Company in the Ottoman Empire
Journal of Macromarketing 2007 27: 74-85. [Abstract] [PDF] [References]  

Morris B. Holbrook

The Consumption Experience—Something New, Something Old, Something Borrowed, Something Sold: Part 2
Journal of Macromarketing 2007 27: 86-96. [PDF]  

New Books Board
Journal of Macromarketing 2007 27: 97. [PDF]  

Call for Papers: Marketing History at the Center
Journal of Macromarketing 2007 27: 98. [PDF]  

Call for Papers: The International Society of Marketing and Development and the Macromarketing Society Joint Conference Call for Papers
Journal of Macromarketing 2007 27: 99. [PDF]  

Call for Papers: Special Issue on Marketing Ethics & Distributive Justice
Journal of Macromarketing 2007 27: 100-101. [PDF]  

Call for Papers: Marketing and Information Technology Special Issue
Journal of Macromarketing 2007 27: 102. [PDF]  

Guide for Submission of Manuscripts
Journal of Macromarketing 2007 27: 103-105. [PDF]  

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