Ad Hoc Reviewers—June 2006
Journal of Macromarketing 2006 26: 3. [PDF]  

Clifford J. Shultz, II

From the Editor
Journal of Macromarketing 2006 26: 4. [PDF]  

Clifford J. Shultz, II, Terrence H. Witkowski, M. Joseph Sirgy, and Roger A. Dickinson

In This Issue
Journal of Macromarketing 2006 26: 5-7. [PDF] [References]  

Donald R. Lehmann

It’s New but Is It Good? New Product Development and Macromarketing
Journal of Macromarketing 2006 26: 8-16. [Abstract] [PDF] [References]  

William Kingston

Trademark Registration Is Not a Right
Journal of Macromarketing 2006 26: 17-26. [Abstract] [PDF] [References]  

M. Joseph Sirgy and Dong-Jin Lee

Macro Measures of Consumer Well-Being (CWB): A Critical Analysis and a Research Agenda
Journal of Macromarketing 2006 26: 27-44. [Abstract] [PDF] [References]  

Mark Peterson

Identifying Quality-of-Life Priorities for Societal Development: Using a Market Orientation to Benefit Citizens
Journal of Macromarketing 2006 26: 45-58. [Abstract] [PDF] [References]  

David W. Marshall and Herbert L. Meiselman

Limited Choice: An Exploratory Study into Issue Items and Soldier Subjective Well-Being
Journal of Macromarketing 2006 26: 59-76. [Abstract] [PDF] [References]  

Naresh K. Malhotra

Consumer Well-Being and Quality of Life: An Assessment and Directions for Future Research
Journal of Macromarketing 2006 26: 77-80. [Abstract] [PDF] [References]  

Alan Bradshaw, Pierre McDonagh, and David Marshall

Response to "Art versus Commerce as a Macromarketing Theme"
Journal of Macromarketing 2006 26: 81-83. [Abstract] [PDF] [References]  

Morris B. Holbrook

Reply to Bradshaw, McDonagh, and Marshall: Turn Off the Bubble Machine
Journal of Macromarketing 2006 26: 84-87. [Abstract] [PDF] [References]  

John O’Shaughnessy

Book Review: Philosophical Foundations of Cognitive Neuroscience
Journal of Macromarketing 2006 26: 88-97. [PDF] [References]  

Ronald Savitt

Book Review: Red Sky at Morning: America and the Crisis of the Global Environment A Citizen’s Agenda for Action
Journal of Macromarketing 2006 26: 97-99. [PDF]  

Laurie A. Meamber

Book Review: Call of the Mall: On the Geography of Shopping
Journal of Macromarketing 2006 26: 99-104. [PDF] [References]  

John Mittelstaedt

Book Review: In Praise of Blandness: Proceeding from Chinese Thought and Aesthetics
Journal of Macromarketing 2006 26: 104-105. [PDF] [References]  

Terrence H. Witkowski

Book Review: The Marketplace of Revolution: How Consumer Politics Shaped American Independence
Journal of Macromarketing 2006 26: 105-110. [PDF] [References]  

Stanley J. Shapiro

Book Review: The Ethical Consumer
Journal of Macromarketing 2006 26: 110-112. [PDF] [References]  

New Books Board
Journal of Macromarketing 2006 26: 113-114. [PDF]  

Erratum
Journal of Macromarketing 2006 26: 115. [PDF]  

Marketing History at the Center
Journal of Macromarketing 2006 26: 116. [PDF]  

Call for Papers: Special Issue on Consumer Well-Being
Journal of Macromarketing 2006 26: 117. [PDF]  

Call for Papers: Marketing and Information Technology Special Issue
Journal of Macromarketing 2006 26: 118. [PDF]  

Call for Papers: Special Issue on Marketing Ethics & Distributive Justice
Journal of Macromarketing 2006 26: 119. [PDF]  

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