Journal of Macromarketing -- Table of Contents (June 1 2005, 25 [1])

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Contents: June 1 2005, Volume 25, No. 1 [Index by Author] Other Issues:

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Clifford J. Shultz, II: Some Macromarketing Thoughts on Recent Natural and Human-Induced Disasters
Journal of Macromarketing 2005 25: 3-4. [PDF] [References]

Clifford J. Shultz, II, D. G. Brian Jones, William Kilbourne, Roger A. Dickinson, and Luis V. Dominguez: In this Issue
Journal of Macromarketing 2005 25: 5-11. [PDF]

William H. Redmond: Intrusive Promotion as Market Failure: How Should Society Impact Marketing?
Journal of Macromarketing 2005 25: 12-21. [Abstract] [PDF] [References]

Morris B. Holbrook: Art versus Commerce as a Macromarketing Theme in Three Films from the Young-Man-with-a-Horn Genre
Journal of Macromarketing 2005 25: 22-31. [Abstract] [PDF] [References]

Stanley C. Hollander, Kathleen M. Rassuli, D. G. Brian Jones, and Laura Farlow Dix: Periodization in Marketing History
Journal of Macromarketing 2005 25: 32-41. [Abstract] [PDF] [References]

Stephen L. Vargo and Fred W. Morgan: Services in Society and Academic Thought: An Historical Analysis
Journal of Macromarketing 2005 25: 42-53. [Abstract] [PDF] [References]

Fred K. Beard: One Hundred Years of Humor in American Advertising
Journal of Macromarketing 2005 25: 54-65. [Abstract] [PDF] [References]

Simon Phillips, Andrew Alexander, and Gareth Shaw: Consumer Misbehavior: The Rise of Self-Service Grocery Retailing and Shoplifting in the United Kingdom c. 1950-1970
Journal of Macromarketing 2005 25: 66-75. [Abstract] [PDF] [References]

Anja Schaefer and Andrew Crane: Addressing Sustainability and Consumption
Journal of Macromarketing 2005 25: 76-92. [Abstract] [PDF] [References]

John O’Shaughnessy: Book Review: Why Do Men Barbecue? Recipes for Cultural Psychology
Journal of Macromarketing 2005 25: 93-96. [PDF] [References]

John O’Shaughnessy: Book Review: Changing Minds: The Art and Science of Changing our Own and Other People’s Minds
Journal of Macromarketing 2005 25: 96-98. [PDF] [References]

John O’Shaughnessy: Book Review: Resistance and Persuasion
Journal of Macromarketing 2005 25: 99-103. [PDF] [References]

William H. Redmond: Book Review: The Paradox of Choice: Why More is Less
Journal of Macromarketing 2005 25: 103-105. [PDF] [References]

Ronald Savitt: Book Review: Dark Age Ahead
Journal of Macromarketing 2005 25: 106-108. [PDF] [References]

Mark Peterson: Book Review: The Pentagon’s New Map: War and Peace in the Twenty-First Century
Journal of Macromarketing 2005 25: 108-109. [PDF] [References]

OC Ferrell: Book Review: Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
Journal of Macromarketing 2005 25: 109-111. [PDF] [References]

George Fisk: Book Review: Rational Exuberance: Silencing the Enemies of Growth
Journal of Macromarketing 2005 25: 111-112. [PDF]

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