Clifford J. Shultz, II

From the Editor
Journal of Macromarketing 2004 24: 87. [PDF]  

In This Special Issue on Globalization
Journal of Macromarketing 2004 24: 88-91. [PDF]  

Sudhir H. Kale

Spirituality, Religion, and Globalization
Journal of Macromarketing 2004 24: 92-107. [Abstract] [PDF] [References]  

T. Bettina Cornwell and Judy Drennan

Cross-Cultural Consumer/Consumption Research: Dealing with Issues Emerging from Globalization and Fragmentation
Journal of Macromarketing 2004 24: 108-121. [Abstract] [PDF] [References]  

William E. Kilbourne

Globalization and Development: An Expanded Macromarketing View
Journal of Macromarketing 2004 24: 122-135. [Abstract] [PDF] [References]  

Giana M. Eckhardt and Humaira Mahi

The Role of Consumer Agency in the Globalization Process in Emerging Markets
Journal of Macromarketing 2004 24: 136-146. [Abstract] [PDF] [References]  

Ronald Paul Hill and Kanwalroop Kathy Dhanda

Globalization and Technological Achievement: Implications for Macromarketing and the Digital Divide
Journal of Macromarketing 2004 24: 147-155. [Abstract] [PDF] [References]  

Ilan Alon

Global Franchising and Development in Emerging and Transitioning Markets
Journal of Macromarketing 2004 24: 156-167. [Abstract] [PDF] [References]  

Clifford J. Shultz, II, Don R. Rahtz, and Mark Speece

Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development
Journal of Macromarketing 2004 24: 168-172. [Abstract] [PDF] [References]  

Christopher F. Bruton

Critical Issues for Developing Asia: Special Address at the Eighth International Conference on Marketing and Development, Bangkok, January 5, 2003
Journal of Macromarketing 2004 24: 173-177. [Abstract] [PDF]  

Terence R. Nevett

Marco Polo: International Marketing Pioneer
Journal of Macromarketing 2004 24: 178-185. [Abstract] [PDF] [References]  

Chun Zhang

Book Review: The Chinese Market through Foreign Eyes: 400 Milion Customers,Oil for the Lamps of China
Journal of Macromarketing 2004 24: 186-187. [PDF]  

George Fisk

Book Review: Globalization and its Discontents
Journal of Macromarketing 2004 24: 187-188. [PDF]  

Mark Peterson

Book Review: In Search of an Equitable, Sustainable Globalization: The Bittersweet Dilemma
Journal of Macromarketing 2004 24: 188-189. [PDF]  

John D. Mittelstaedt and Stanley J. Shapiro

2004 Macromarketing Conference Abstracts: Macromarketing Scholarship and Education for a Global Century
Journal of Macromarketing 2004 24: 190-196. [PDF]  

Macromarketing Seminar 2005
Journal of Macromarketing 2004 24: 198-199. [PDF]  

International Conference on Marketing and Development
Journal of Macromarketing 2004 24: 200. [PDF]  

Special Issue on Vulnerable Consumers
Journal of Macromarketing 2004 24: 201. [PDF]  

Macromarketing Silver Anniversary Special Issue
Journal of Macromarketing 2004 24: 202. [PDF]  

Index to Journal of Macromarketing Volume 24
Journal of Macromarketing 2004 24: 203-204. [PDF]  

Guide for Submission of Manuscripts Journal of Macromarketing
Journal of Macromarketing 2004 24: 205-207. [PDF] [References]  

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