Clifford J. Shultz, II

Staying the Macromarketing Course and Expanding Boundaries
Journal of Macromarketing 2004 24: 3-5. [PDF] [References]  

Sanford Grossbart, D. G. Brian Jones, Sanford Grossbart, and Roger Dickinson

In this Issue
Journal of Macromarketing 2004 24: 6-7. [PDF]  

Ronald A. Fullerton and Girish N. Punj

Shoplifting as Moral Insanity: Historical Perspectives on Kleptomania
Journal of Macromarketing 2004 24: 8-16. [Abstract] [PDF] [References]  

Jeff Langenderfer and Steven W. Kopp

The Digital Technology Revolution and Its Effect on the Market for Copyrighted Works: Is History Repeating Itself?
Journal of Macromarketing 2004 24: 17-30. [Abstract] [PDF] [References]  

Detlev Zwick and Nikhilesh Dholakia

Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing
Journal of Macromarketing 2004 24: 31-43. [Abstract] [PDF] [References]  

Dong-Jin Lee and M. Joseph Sirgy

Quality-of-Life (QOL) Marketing: Proposed Antecedents and Consequences
Journal of Macromarketing 2004 24: 44-58. [Abstract] [PDF] [References]  

Jonathan E. Schroeder

The Marketing Power of Emotion
Journal of Macromarketing 2004 24: 59-61. [PDF] [References]  

Robert Mittelstaedt

How Customers Think: Essential Insights into the Mind of the Market
Journal of Macromarketing 2004 24: 61-64. [PDF] [References]  

Ronald Savitt

King of Fish: The Thousand-Year Run of Salmon
Journal of Macromarketing 2004 24: 64-66. [PDF]  

James M. Carman

Thinking Strategically: The Major Powers, Kazakhstan, and the Central Asian Nexus
Journal of Macromarketing 2004 24: 66-68. [PDF]  

Morris B. Holbrook

Universities in the Marketplace: The Commercialization of Higher Education
Journal of Macromarketing 2004 24: 68-74. [PDF] [References]  

John O’Shaughnessy

Furnishing the Mind: Concepts and their Perceptual Basis
Journal of Macromarketing 2004 24: 74-77. [PDF] [References]  

James M. Carman

Gangs of America: The Rise of Corporate Power and the Disabling of Democracy
Journal of Macromarketing 2004 24: 77-78. [PDF] [References]  

Mark Peterson

Cradle to Cradle: Remaking the Way We Make Things
Journal of Macromarketing 2004 24: 78-79. [PDF]  

Russell Belk, Morris Holbrook, Roger Dickinson, and John O’Shaughnessy

New Books Board
Journal of Macromarketing 2004 24: 80. [PDF]  

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