Journal of Macromarketing

 

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Contents: December 1 2003, Volume 23, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Sanford Grossbart

Journal of Macromarketing 2003 23: 75. [PDF]  

Isabelle Maignan and Debbie Thorne Mcalister

Journal of Macromarketing 2003 23: 78-89. [Abstract] [PDF] [References]  

Alexander Nill

Journal of Macromarketing 2003 23: 90-104. [Abstract] [PDF] [References]  

A. Coskun Samli

Journal of Macromarketing 2003 23: 105-111. [Abstract] [PDF] [References]  

Terrence H. Witkowski

Journal of Macromarketing 2003 23: 112-115. [PDF] [References]  

Mark Speece

Journal of Macromarketing 2003 23: 115-116. [PDF]  

Laurie A. Meamber

Journal of Macromarketing 2003 23: 116-120. [PDF] [References]  

Ronald Savitt

Journal of Macromarketing 2003 23: 120-122. [PDF] [References]  

Thomas A. Klein

Journal of Macromarketing 2003 23: 122-124. [PDF] [References]  

John O’Shaughnessy

Journal of Macromarketing 2003 23: 124-128. [PDF] [References]  

Morris B. Holbrook

Journal of Macromarketing 2003 23: 128-133. [PDF] [References]  

William Redmond and Mary Carsky

Journal of Macromarketing 2003 23: 134-138. [PDF]  

Terrence Witkowski, Diana Twede, and Eric H. Shaw

Journal of Macromarketing 2003 23: 139-144. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.