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Journal of Macromarketing
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Contents: December 1 2002, Volume 22, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Sanford Grossbart

Journal of Macromarketing 2002 22: 155. [PDF]  

Sanford Grossbart

Journal of Macromarketing 2002 22: 156. [PDF]  

William Kilbourne, Pierre McDonagh, and Andrea Prothero

Journal of Macromarketing 2002 22: 156. [PDF]  

Roger A. Dickinson

Journal of Macromarketing 2002 22: 156-157. [PDF]  

Dong-Jin Lee, M. Joseph Sirgy, Val Larsen, and Newell D. Wright

Journal of Macromarketing 2002 22: 158-169. [Abstract] [PDF] [References]  

Paddy Dolan

Journal of Macromarketing 2002 22: 170-181. [Abstract] [PDF] [References]  

William E. Kilbourne

Journal of Macromarketing 2002 22: 182-184. [PDF] [References]  

James M. Carman

Journal of Macromarketing 2002 22: 184-187. [PDF] [References]  

Robert Mittelstaedt

Journal of Macromarketing 2002 22: 187-188. [PDF] [References]  

Thomas A. Klein

Journal of Macromarketing 2002 22: 189-192. [PDF] [References]  

Pamela W. Laird

Journal of Macromarketing 2002 22: 192-193. [PDF]  

George J. Schroll

Journal of Macromarketing 2002 22: 193-195. [PDF]  

Morris B. Holbrook

Journal of Macromarketing 2002 22: 195-198. [PDF]  

Morris B. Holbrook

Journal of Macromarketing 2002 22: 198-201. [PDF]  

Mark Peterson

Journal of Macromarketing 2002 22: 201-203. [PDF] [References]  

Mark Peterson

Journal of Macromarketing 2002 22: 203-204. [PDF] [References]  

Jack Cadeaux and Tony Pecotich

Journal of Macromarketing 2002 22: 205-211. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.