John D. Mittelstaedt

A Framework for Understanding the Relationships between Religions and Markets
Journal of Macromarketing 2002 22: 6-18. [Abstract] [PDF] [References]  

Ronald Paul Hill

Compassionate Love, Agape, and Altruism: A New Framework for Understanding and Supporting Impoverished Consumers
Journal of Macromarketing 2002 22: 19-31. [Abstract] [PDF] [References]  

Paul Ellis and Anthony Pecotich

Macromarketing and International Trade: Comparative Advantage versus Cosmopolitan Considerations
Journal of Macromarketing 2002 22: 32-56. [Abstract] [PDF] [References]  

Ronald Savitt

Understanding Organizational Change: Comments on Carman and Dominguez
Journal of Macromarketing 2002 22: 57-64. [Abstract] [PDF] [References]  

James M. Carman and Luis V. Dominguez

Organizational and Institutional Change: A Reply to Savitt
Journal of Macromarketing 2002 22: 65-74. [PDF] [References]  

Judy Foster Davis

Enterprise Development under an Economic Detour? Black-Owned Advertising Agencies, 1940-2000
Journal of Macromarketing 2002 22: 75-85. [Abstract] [PDF] [References]  

Blaine J. Branchik

Out in the Market: A History of the Gay Market Segment in the United States
Journal of Macromarketing 2002 22: 86-97. [Abstract] [PDF] [References]  

Diana Twede

Commercial Amphoras: The Earliest Consumer Packages?
Journal of Macromarketing 2002 22: 98-108. [Abstract] [PDF] [References]  

John O’Shaughnessy and Nicholas Jackson O’Shaughnessy

Postmodernism and Marketing: Separating the Wheat from the Chaff
Journal of Macromarketing 2002 22: 109-135. [Abstract] [PDF] [References]  

Reviews
Journal of Macromarketing 2002 22: 136-144. [PDF]  

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