Sanford Grossbart

From the Editor
Journal of Macromarketing 2001 21: 117. [PDF]  

George Fisk

Reflections of George Fisk: Honorary Chair of the 2001 Macromarketing Conference
Journal of Macromarketing 2001 21: 121-122. [PDF]  

Kathleen M. Rassuli and Stanley C. Hollander

Revolving, Not Revolutionary Books: The History of Rental Libraries until 1960
Journal of Macromarketing 2001 21: 123-134. [Abstract] [PDF] [References]  

John L. Solow

Exorcising the Ghost of Cigarette Advertising Past: Collusion, Regulation, and Fear Advertising
Journal of Macromarketing 2001 21: 135-145. [Abstract] [PDF] [References]  

Donald F. Dixon

Conspicuous Consumption versus the Protestant Ethic: The View from Pepys’s Diary
Journal of Macromarketing 2001 21: 146-155. [Abstract] [PDF] [References]  

Eric H. Shaw and Robert D. Tamilia

Robert Bartels and the History of Marketing Thought
Journal of Macromarketing 2001 21: 156-163. [Abstract] [PDF] [References]  

James M. Carman and Luis V. Dominguez

Organizational Transformations in Transition Economies: Hypotheses
Journal of Macromarketing 2001 21: 164-180. [Abstract] [PDF] [References]  

Morris B. Holbrook

The Millennial Consumer in the Texts of Our Times: Evangelizing
Journal of Macromarketing 2001 21: 181-198. [Abstract] [PDF] [References]  

Reviews
Journal of Macromarketing 2001 21: 199-212. [PDF]  

He Roland Eng

Global Development Issues in a Changing World
Journal of Macromarketing 2001 21: 213-216. [PDF]  

Don R. Rahtz, Pierre McDonagh, and Dominique Bouchet

2001 Macromarketing Conference Abstracts: Globalization and Equity: Macromarketing Contributions
Journal of Macromarketing 2001 21: 217-226. [PDF]  

D. G. Brian Jones, Ellen Gartrell, and Terrence Witkowski

Tenth Conference on Historical Analysis and Research in Marketing (CHARM) Abstracts: Milestones in Marketing History
Journal of Macromarketing 2001 21: 227-232. [PDF]  

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