Sanford Grossbart, Stanley C. Hollander, and Andreas W. Falkenberg

From the Editors
Journal of Macromarketing 2001 21: 3-5. [PDF] [References]  

Michael Jay Polonsky and Greg Wood

Can the Overcommercialization of Cause-Related Marketing Harm Society?
Journal of Macromarketing 2001 21: 8-22. [Abstract] [PDF] [References]  

Geng Cui

Marketing to Ethnic Minority Consumers: A Historical Journey (1932-1997)
Journal of Macromarketing 2001 21: 23-31. [Abstract] [PDF] [References]  

Philemon Oyewole

Prospects for Developing Country Exports of Services to the Year 2010: Projections and Public Policy Implications
Journal of Macromarketing 2001 21: 32-46. [Abstract] [PDF] [References]  

Robert T. Green, Rujirutana Mandhachitara, and Tasman Smith

Macroeconomic Shock and Product Disposition in an Emerging Market
Journal of Macromarketing 2001 21: 47-60. [Abstract] [PDF] [References]  

Barry E. C. Boothman

A Theme Worthy of Epic Treatment: N.S.B. Gras and the Emergence of American Business History
Journal of Macromarketing 2001 21: 61-73. [Abstract] [PDF] [References]  

Hershey H. Friedman

The Impact of Jewish Values on Marketing and Business Practices
Journal of Macromarketing 2001 21: 74-80. [Abstract] [PDF] [References]  

Morris B. Holbrook

The Millennial Consumer in the Texts of Our Times: Exhibitionism
Journal of Macromarketing 2001 21: 81-95. [Abstract] [PDF] [References]  

Reviews
Journal of Macromarketing 2001 21: 96-103. [PDF]  

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