Luis V. Dominguez and O. C. Ferrell

From the Editors
Journal of Macromarketing 2000 20: 5-6. [PDF] [References]  

Jack Cadeaux

Market Mechanisms and the External Benefits of Consumption
Journal of Macromarketing 2000 20: 11-22. [Abstract] [PDF] [References]  

D. G. Brian Jones, Alan J. Richardson, and Teri Shearer

Truth and the Evolution of the Professions: A Comparative Study of "Truth in Advertising" and "True and Fair" Financial Statements in North America during the Progressive Era
Journal of Macromarketing 2000 20: 23-35. [Abstract] [PDF] [References]  

Steven W. Kopp and Mike Landry

Clothed in the Public Interest: The Common Callings, Commerce, and Marketing
Journal of Macromarketing 2000 20: 36-45. [Abstract] [PDF] [References]  

Andrea Prothero and James A. Fitchett

Greening Capitalism: Opportunities for a Green Commodity
Journal of Macromarketing 2000 20: 46-55. [Abstract] [PDF] [References]  

John O’Shaughnessy and Nicholas Jackson O’Shaughnessy

Treating the Nation as a Brand: Some Neglected Issues
Journal of Macromarketing 2000 20: 56-64. [Abstract] [PDF] [References]  

Nicolai J. Foss

The Dangers and Attractions of Theoretical Eclecticism
Journal of Macromarketing 2000 20: 65-67. [Abstract] [PDF] [References]  

Geoffrey M. Hodgson

The Marketing of Wisdom: Resource-Advantage Theory
Journal of Macromarketing 2000 20: 68-72. [Abstract] [PDF] [References]  

Ronald Savitt

A Philosophical Essay about A General Theory of Competition: Resources, Competences, Productivity, Economic Growth
Journal of Macromarketing 2000 20: 73-76. [Abstract] [PDF] [References]  

Shelby D. Hunt

A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not Incremental Enough? Too Neoclassical or Not Neoclassical Enough?
Journal of Macromarketing 2000 20: 77-81. [Abstract] [PDF] [References]  

Donald F. Dixon

Schumpeter—Fifty Years Later
Journal of Macromarketing 2000 20: 82-88. [Abstract] [PDF] [References]  

Ronald Savitt

Fernand Braudel on Historiography and Its Implications for Marketing History
Journal of Macromarketing 2000 20: 89-93. [Abstract] [PDF] [References]  

Reviews
Journal of Macromarketing 2000 20: 94-107. [PDF]  

Reviews: Reader Comments
Journal of Macromarketing 2000 20: 108-111. [PDF]  

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