Journal of Macromarketing

 

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Contents: Fall 1982, Volume 2, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

George Fisk

Journal of Macromarketing 1982 2: 3. [PDF]  

A. Fuat Firat and Nikhilesh Dholakia

Journal of Macromarketing 1982 2: 6-15. [Abstract] [PDF] [References]  

Liisa Uusitalo

Journal of Macromarketing 1982 2: 16-30. [Abstract] [PDF] [References]  

James H. Barnes, Jr.

Journal of Macromarketing 1982 2: 31-37. [Abstract] [PDF] [References]  

George Katona

Journal of Macromarketing 1982 2: 38-42. [PDF] [References]  

Bernard J. Cunningham, S. Prakash Sethi, and Thomas Turicchi

Journal of Macromarketing 1982 2: 43-51. [Abstract] [PDF] [References]  

Hiram C. Barksdale and L. McTier Anderson

Journal of Macromarketing 1982 2: 52-58. [Abstract] [PDF] [References]  

Adel I. El-Ansary and Marilyn L. Liebrenz

Journal of Macromarketing 1982 2: 59-65. [Abstract] [PDF] [References]  

David M. Watson

Journal of Macromarketing 1982 2: 66-68. [Abstract] [PDF] [References]  

Steven Lysonski

Journal of Macromarketing 1982 2: 69-72. [PDF] [References]  

Allan N. Rae

Journal of Macromarketing 1982 2: 73-74. [PDF]  

Joann Paley Galst

Journal of Macromarketing 1982 2: 74-77. [PDF] [References]  

D. Murray and J. Wish

Journal of Macromarketing 1982 2: 78-83. [PDF]  


Journal of Macromarketing 1982 2: 84-89. [Abstract] [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.