George Fisk

In this Issue
Journal of Macromarketing 1982 2: 2. [PDF]  

Editor's Working Definition of Macromarketing
Journal of Macromarketing 1982 2: 3-4. [PDF]  

George Fisk

Contributors' Guide for Choice of Topics for Papers
Journal of Macromarketing 1982 2: 5-6. [PDF]  

Alan R. Andreasen

Judging Marketing in the 1980's
Journal of Macromarketing 1982 2: 7-13. [Abstract] [PDF] [References]  

Edward W. Cundiff

A. Macromarketing Approach to Economic Development
Journal of Macromarketing 1982 2: 14-19. [Abstract] [PDF] [References]  

James M. Carman

Private Property and the Regulation of Vertical Channel Systems
Journal of Macromarketing 1982 2: 20-26. [Abstract] [PDF] [References]  

J. D. Forbes

Societal Control of Producer Marketing Boards
Journal of Macromarketing 1982 2: 27-37. [Abstract] [PDF] [References]  

D. F. Dixon

The Ethical Component 6F Marketing: An Eighteenth-Century View
Journal of Macromarketing 1982 2: 38-46. [Abstract] [PDF] [References]  

Nikhilesh Dholakia and Ruby Roy Dholakia

Marketing in the Emerging World Order
Journal of Macromarketing 1982 2: 47-56. [Abstract] [PDF] [References]  

Hiram C. Barksdale and L. McTier Anderson

Comparative Marketing: A Review of the Literature
Journal of Macromarketing 1982 2: 57-62. [Abstract] [PDF] [References]  

Marilyn Liebrenz

Book Review Section
Journal of Macromarketing 1982 2: 63-64. [PDF]  

Douglass G. Norvell

Book Review Section
Journal of Macromarketing 1982 2: 64-65. [PDF]  

Marye Tharp Hilger

Book Review Section
Journal of Macromarketing 1982 2: 65-67. [PDF]  

Nikhilesh Dholakia

Book Review Section
Journal of Macromarketing 1982 2: 67-69. [PDF]  

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