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Contents: December 1 1999, Volume 19, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Luis V. Dominguez

Journal of Macromarketing 1999 19: 99-100. [PDF]  

Terrence H. Witkowski

Journal of Macromarketing 1999 19: 104-114. [Abstract] [PDF] [References]  

Donald F. Dixon

Journal of Macromarketing 1999 19: 115-125. [Abstract] [PDF] [References]  

Arieh Goldman, Robert Krider, and S. Ramaswami

Journal of Macromarketing 1999 19: 126-139. [Abstract] [PDF] [References]  

Ronald Paul Hill and Kanwalroop Kathy Dhanda

Journal of Macromarketing 1999 19: 140-152. [Abstract] [PDF] [References]  

Alladi Venkatesh

Journal of Macromarketing 1999 19: 153-169. [Abstract] [PDF] [References]  


Journal of Macromarketing 1999 19: 170-181. [PDF]  

Thomas A. Klein, Pierre McDonagh, Andrea Prothero, and Robert Mittelstaedt

Journal of Macromarketing 1999 19: 182-187. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.