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Journal of Macromarketing
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Contents: Fall 1998, Volume 18, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Luis V. Dominguez, William E. Kilbourne, and Roger A. Dickinson

Journal of Macromarketing 1998 18: 99-101. [PDF] [References]  

Luis V. Dominguez, Stanley C. Hollander, M. Joseph Sirgy, and George A. Dickinson

Journal of Macromarketing 1998 18: 102-103. [PDF] [References]  

Paula Fitzgerald Bone and Robert J. Corey

Journal of Macromarketing 1998 18: 104-114. [Abstract] [PDF] [References]  

David Crockett and Melanie Wallendorf

Journal of Macromarketing 1998 18: 115-131. [Abstract] [PDF] [References]  

Mary L. Carsky, Roger A. Dickinson, and Charles R. Canedy, III

Journal of Macromarketing 1998 18: 132-144. [Abstract] [PDF] [References]  

Roger S. Mason

Journal of Macromarketing 1998 18: 145-152. [Abstract] [PDF] [References]  

Aaron C. Ahuvia and Douglas C. Friedman

Journal of Macromarketing 1998 18: 153-168. [Abstract] [PDF] [References]  

James M. Carman

Journal of Macromarketing 1998 18: 169-171. [PDF]  

Ronald Savitt

Journal of Macromarketing 1998 18: 171-173. [PDF] [References]  

Robert Mittelstaedt

Journal of Macromarketing 1998 18: 173-175. [PDF] [References]  

Ian Brennan

Journal of Macromarketing 1998 18: 175-176. [PDF]  

Mary L. Carsky

Journal of Macromarketing 1998 18: 176-178. [PDF] [References]  

D. G. Brian Jones

Journal of Macromarketing 1998 18: 179-182. [PDF] [References]  


Journal of Macromarketing 1998 18: 183-186. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.