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Journal of Macromarketing
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Contents: Spring 1998, Volume 18, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Luis V. Dominguez, Andreas W. Falkenberg, Clifford J. Shultz, II, Stanley C. Hollander, Kathleen M. Rassuli, Terence R. Nevett, and M. Joseph Sirgy

Journal of Macromarketing 1998 18: 3-8. [PDF] [References]  

Luiz V. Dominguez, M. Joseph Sirgy, Kathleen M. Rassuli, and Stanley C. Hollander

Journal of Macromarketing 1998 18: 9-10. [PDF]  

Kent L. Granzin, John J. Painter, Jeffrey D. Brazell, and Janeen E. Olsen

Journal of Macromarketing 1998 18: 11-23. [Abstract] [PDF] [References]  

William P. Putsis, Jr.

Journal of Macromarketing 1998 18: 24-33. [Abstract] [PDF] [References]  

A. Coskun Samli

Journal of Macromarketing 1998 18: 34-40. [Abstract] [PDF] [References]  

Maureen Hupfer

Journal of Macromarketing 1998 18: 41-49. [Abstract] [PDF] [References]  

Donald F. Dixon

Journal of Macromarketing 1998 18: 50-61. [Abstract] [PDF] [References]  

William E. Kilbourne

Journal of Macromarketing 1998 18: 62-65. [PDF]  

Cornelia Droge

Journal of Macromarketing 1998 18: 65-66. [PDF]  

Ronald Savitt

Journal of Macromarketing 1998 18: 66-70. [PDF] [References]  

Terence Nevett

Journal of Macromarketing 1998 18: 70-71. [PDF]  

Morris B. Holbrook

Journal of Macromarketing 1998 18: 72-77. [PDF] [References]  

William H. Redmond

Journal of Macromarketing 1998 18: 77-79. [PDF] [References]  

John O'Shaughnessy

Journal of Macromarketing 1998 18: 79-82. [PDF] [References]  

Ed Diener

Journal of Macromarketing 1998 18: 82-83. [PDF]  

Terrence H. Witkowski

Journal of Macromarketing 1998 18: 83-86. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.