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Contents: Fall 1997, Volume 17, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1997 17: 1-3. [PDF]  

Alexander L. Nills and Clifford J. Shultz, II

Journal of Macromarketing 1997 17: 4-19. [Abstract] [PDF] [References]  

Lynette Knowles Mathur and Ike Mathur

Journal of Macromarketing 1997 17: 20-31. [Abstract] [PDF] [References]  

Ronald Paul Hill and Debra Lynn Stephens

Journal of Macromarketing 1997 17: 32-48. [Abstract] [PDF] [References]  

Terri L. Rittenburg and Madhavan Parthasarathy

Journal of Macromarketing 1997 17: 49-64. [Abstract] [PDF] [References]  

Stanley C. Hollander and Kathleen M. Rassuli

Journal of Macromarketing 1997 17: 65-66. [PDF]  

Richard S. Tedlow

Journal of Macromarketing 1997 17: 67-81. [Abstract] [PDF] [References]  

Diana Twede

Journal of Macromarketing 1997 17: 82-88. [Abstract] [PDF] [References]  

William L. Wilkie and Elizabeth S. Moore-Shay

Journal of Macromarketing 1997 17: 89-95. [Abstract] [PDF]  

Morris B. Holbrook

Journal of Macromarketing 1997 17: 96-112. [PDF] [References]  

James M. Carman

Journal of Macromarketing 1997 17: 112-116. [PDF] [References]  

John O'Shaughnessy

Journal of Macromarketing 1997 17: 117-121. [PDF] [References]  

Nikhilesh Dholakia

Journal of Macromarketing 1997 17: 121-122. [PDF]  

William Redmond

Journal of Macromarketing 1997 17: 123-128. [PDF] [References]  

Nicholas Alexander

Journal of Macromarketing 1997 17: 129-135. [PDF] [References]  

John O'Shaughnessy

Journal of Macromarketing 1997 17: 135-138. [PDF] [References]  

Morris B. Holbrook

Journal of Macromarketing 1997 17: 138-143. [PDF] [References]  

George Fisk

Journal of Macromarketing 1997 17: 144-146. [PDF]  


Journal of Macromarketing 1997 17: 147-157. [PDF]  


Journal of Macromarketing 1997 17: 157-162. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.