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Journal of Macromarketing
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Contents: Spring 1997, Volume 17, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1997 17: 1-2. [PDF]  

Roger Dickinson and George Fisk

Journal of Macromarketing 1997 17: 3. [PDF]  

William Kilbourne, Pierre McDonagh, and Andrea Prothero

Journal of Macromarketing 1997 17: 4-24. [Abstract] [PDF] [References]  

Mark Peterson and Naresh K. Malhotra

Journal of Macromarketing 1997 17: 25-38. [Abstract] [PDF] [References]  

Donald F. Dixon and Evgeny Polyakov

Journal of Macromarketing 1997 17: 39-55. [Abstract] [PDF] [References]  

Clifford J. Shultz, II

Journal of Macromarketing 1997 17: 56-67. [Abstract] [PDF] [References]  

Daryl McKee, Milan Wall, and Vicki Luther

Journal of Macromarketing 1997 17: 68-87. [Abstract] [PDF] [References]  

Stanley C. Hollander

Journal of Macromarketing 1997 17: 88. [PDF]  

Katfhleen M. Rassuli and Michael J. Tippins

Journal of Macromarketing 1997 17: 89-106. [Abstract] [PDF] [References]  

Ronald Paul Hill, Elizabeth C. Hirschman, and John F. Bauman

Journal of Macromarketing 1997 17: 107-127. [Abstract] [PDF] [References]  

Roger Dickinson

Journal of Macromarketing 1997 17: 128. [PDF]  

Russell Belk

Journal of Macromarketing 1997 17: 129. [PDF] [References]  

George Fisk

Journal of Macromarketing 1997 17: 130-131. [PDF] [References]  

Eric H. Shaw

Journal of Macromarketing 1997 17: 132-135. [PDF] [References]  

Pat Murphy

Journal of Macromarketing 1997 17: 135-139. [PDF] [References]  

John R. Wish

Journal of Macromarketing 1997 17: 140-141. [PDF] [References]  

Roger Layton

Journal of Macromarketing 1997 17: 141-144. [PDF] [References]  

Morris B. Holbrook

Journal of Macromarketing 1997 17: 145-151. [PDF] [References]  

D. G. Brian Jones

Journal of Macromarketing 1997 17: 151-158. [PDF] [References]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.