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Journal of Macromarketing
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Contents: Fall 1996, Volume 16, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1996 16: 1-7. [PDF]  

Debra Jungman Dahab, James W. Gentry, and Ravipreet S. Sohi

Journal of Macromarketing 1996 16: 8-23. [Abstract] [PDF] [References]  

Michael R. Mullen, Patricia M. Doney, and Thomas Becker

Journal of Macromarketing 1996 16: 24-44. [Abstract] [PDF] [References]  

Ynte K. van Dam and Paul A. C. Apeldoorn

Journal of Macromarketing 1996 16: 45-56. [Abstract] [PDF] [References]  

Les Carlson, Stephen J. Grove, Norman Kangun, and Michael J. Polonsky

Journal of Macromarketing 1996 16: 57-68. [Abstract] [PDF] [References]  

Stanley C. Hollander and Kathleen M. Rassuli

Journal of Macromarketing 1996 16: 69. [PDF]  

Joseph I. Scully

Journal of Macromarketing 1996 16: 70-83. [Abstract] [PDF] [References]  

Terrence H. Witkowski

Journal of Macromarketing 1996 16: 84-101. [Abstract] [PDF] [References]  

Roger Dickinson

Journal of Macromarketing 1996 16: 102-103. [PDF] [References]  

Thomas A. Klein

Journal of Macromarketing 1996 16: 103-104. [PDF] [References]  

Kathleen M. Rassuli

Journal of Macromarketing 1996 16: 104-105. [PDF]  

S. Prakash Sethi

Journal of Macromarketing 1996 16: 105-107. [PDF]  

John F. Sherry, Jr.

Journal of Macromarketing 1996 16: 107-108. [PDF] [References]  

William Redmond

Journal of Macromarketing 1996 16: 109-114. [PDF] [References]  

Leigh Sparks

Journal of Macromarketing 1996 16: 115-116. [PDF]  

Ronald Savitt

Journal of Macromarketing 1996 16: 116-117. [PDF]  

Lydia A. McKinley-Floyd

Journal of Macromarketing 1996 16: 117-120. [PDF] [References]  

A. H. Walle

Journal of Macromarketing 1996 16: 120-124. [PDF] [References]  

Terence Nevett

Journal of Macromarketing 1996 16: 124-133. [PDF] [References]  

Morris Holbrook

Journal of Macromarketing 1996 16: 133-141. [PDF] [References]  

Stanley C. Hollander

Journal of Macromarketing 1996 16: 141-142. [PDF]  

Charles Goodman

Journal of Macromarketing 1996 16: 142-145. [PDF]  

John O'Shaughnessy

Journal of Macromarketing 1996 16: 145-148. [PDF]  


Journal of Macromarketing 1996 16: 149-152. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.