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Journal of Macromarketing
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Contents: Spring 1996, Volume 16, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1996 16: 1-3. [PDF]  

Andreas Wyller Falkenberg

Journal of Macromarketing 1996 16: 4-24. [Abstract] [PDF] [References]  

Forrest S. Carter

Journal of Macromarketing 1996 16: 25-51. [Abstract] [PDF] [References]  

Donald A. Fuller, Jeff Allen, and Mark Glaser

Journal of Macromarketing 1996 16: 52-72. [Abstract] [PDF] [References]  

JoNel Mundt and Franklin S. Houston

Journal of Macromarketing 1996 16: 73-88. [Abstract] [PDF] [References]  

Stanley C. Hollander, Terence R. Nevett, and Kathleen M. Rassuli

Journal of Macromarketing 1996 16: 89-90. [PDF]  

Gina Porter

Journal of Macromarketing 1996 16: 91-102. [Abstract] [PDF] [References]  

Fred W. Morgan and Karl A. Boedecker

Journal of Macromarketing 1996 16: 103-117. [Abstract] [PDF] [References]  

Mark J. Arnold and James E. Fisher

Journal of Macromarketing 1996 16: 118-133. [Abstract] [PDF] [References]  

Roger Dickinson

Journal of Macromarketing 1996 16: 134-135. [PDF] [References]  

Ed Diener

Journal of Macromarketing 1996 16: 135-137. [PDF] [References]  

William H. Redmond

Journal of Macromarketing 1996 16: 137-139. [PDF] [References]  

David L. Rados

Journal of Macromarketing 1996 16: 140-142. [PDF] [References]  

George Fisk

Journal of Macromarketing 1996 16: 142-143. [PDF]  

Ron Savitt

Journal of Macromarketing 1996 16: 143-147. [PDF] [References]  

M. Joseph Sirgy

Journal of Macromarketing 1996 16: 147-149. [PDF]  

Terrence H. Witkowski

Journal of Macromarketing 1996 16: 149-152. [PDF] [References]  

John O'Shaughnessy

Journal of Macromarketing 1996 16: 152-157. [PDF] [References]  

Thomas A. Klein

Journal of Macromarketing 1996 16: 157-160. [PDF]  

M. Joseph Sirgy

Journal of Macromarketing 1996 16: 160-162. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.