Journal of Macromarketing

 

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Contents: Fall 1995, Volume 15, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1995 15: 1-4. [PDF] [References]  

John W. Vann and Erdogan Kumcu

Journal of Macromarketing 1995 15: 5-22. [Abstract] [PDF] [References]  

A. Coskun Samli and Laurence Jacobs

Journal of Macromarketing 1995 15: 23-32. [Abstract] [PDF] [References]  

Russell W. Belk and Janeen Arnold Costa

Journal of Macromarketing 1995 15: 33-49. [Abstract] [PDF] [References]  

Thomas C. Lowinger, Anil K. Lal, and Wiboon Arunthanes

Journal of Macromarketing 1995 15: 50-65. [Abstract] [PDF] [References]  

Charles R. Taylor and Glenn S. Omura

Journal of Macromarketing 1995 15: 66-91. [Abstract] [PDF] [References]  

Jeff B. Murray, Deborah J. Evers, and Swinder Janda

Journal of Macromarketing 1995 15: 92-106. [Abstract] [PDF] [References]  

Michael G. Harvey

Journal of Macromarketing 1995 15: 107-127. [Abstract] [PDF] [References]  

Morris B. Holbrook

Journal of Macromarketing 1995 15: 128-165. [PDF] [References]  

Roger Dickinson

Journal of Macromarketing 1995 15: 166. [PDF] [References]  

James M. Carman

Journal of Macromarketing 1995 15: 167-170. [PDF] [References]  

Thomas A. Klein

Journal of Macromarketing 1995 15: 171-176. [PDF] [References]  

George Fisk

Journal of Macromarketing 1995 15: 176-178. [PDF]  

Roger Mason

Journal of Macromarketing 1995 15: 178-180. [PDF]  


Journal of Macromarketing 1995 15: 181-185. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.