Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents > > >

Click here for more information on Marketing Management

Click here for more information on Marketing Management

Sign In to gain access to subscriptions and/or personal tools.
Journal of Macromarketing
Receive this page by email each issue: [Sign up for eTOCs]

Contents: Spring 1995, Volume 15, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

[Search ALL Issues]

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1995 15: 1-2. [PDF]  

Stanley C. Hollander and Terence Nevett

Journal of Macromarketing 1995 15: 3-5. [PDF]  

Eric H. Shaw

Journal of Macromarketing 1995 15: 7-20. [Abstract] [PDF] [References]  

Susan Kitchell

Journal of Macromarketing 1995 15: 21-31. [Abstract] [PDF] [References]  

Ross D. Petty

Journal of Macromarketing 1995 15: 32-46. [Abstract] [PDF] [References]  

Charles R. Taylor and Weih Chang

Journal of Macromarketing 1995 15: 47-59. [Abstract] [PDF] [References]  

Stephen Brown

Journal of Macromarketing 1995 15: 60-72. [Abstract] [PDF] [References]  

Stanley C. Hollander

Journal of Macromarketing 1995 15: 86-106. [PDF]  

Myron Gable and Roger Dickinson

Journal of Macromarketing 1995 15: 107-109. [PDF] [References]  

Roger Dickinson

Journal of Macromarketing 1995 15: 110-111. [PDF] [References]  

John O'Shaughnessy

Journal of Macromarketing 1995 15: 111-114. [PDF] [References]  

Sten Thore

Journal of Macromarketing 1995 15: 115-116. [PDF] [References]  

Rajan Chhibba

Journal of Macromarketing 1995 15: 116-117. [PDF]  

George Fisk

Journal of Macromarketing 1995 15: 118-120. [PDF]  

George Fisk

Journal of Macromarketing 1995 15: 120-121. [PDF]  

Robert H. Luke

Journal of Macromarketing 1995 15: 122-123. [PDF]  

Robert H. Luke

Journal of Macromarketing 1995 15: 123-124. [PDF]  

Jonathan E. Schroeder

Journal of Macromarketing 1995 15: 124-125. [PDF] [References]  

Eric H. Shaw

Journal of Macromarketing 1995 15: 126-127. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.