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Contents: Fall 1994, Volume 14, No. 2   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1994 14: 1-5. [PDF]  

Charles R. Taylor and Glenn S. Omura

Journal of Macromarketing 1994 14: 6-20. [Abstract] [PDF] [References]  

Rolando Arellano

Journal of Macromarketing 1994 14: 21-35. [Abstract] [PDF] [References]  

M. Joseph Sirgy, David E. Hansen, and James E. Littlefield

Journal of Macromarketing 1994 14: 36-46. [Abstract] [PDF] [References]  

John Priddle

Journal of Macromarketing 1994 14: 47-62. [Abstract] [PDF] [References]  

Adam Finn and Shaun McQuitty

Journal of Macromarketing 1994 14: 63-68. [Abstract] [PDF] [References]  

Roger Dickinson

Journal of Macromarketing 1994 14: 69. [PDF] [References]  

Ronald Savitt

Journal of Macromarketing 1994 14: 70-74. [PDF] [References]  

Richard H. Holton

Journal of Macromarketing 1994 14: 74-76. [PDF]  

M. Joseph Sirgy

Journal of Macromarketing 1994 14: 76-80. [PDF] [References]  

Lee E. Preston

Journal of Macromarketing 1994 14: 81-83. [PDF]  

Arvind Rangaswamy

Journal of Macromarketing 1994 14: 83-85. [PDF]  

John O'Shaughnessy

Journal of Macromarketing 1994 14: 85-88. [PDF]  


Journal of Macromarketing 1994 14: 89-98. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.