Journal of Macromarketing

 

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Contents: Spring 1994, Volume 14, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1994 14: 1-2. [PDF]  

Terence Nevett and Stanley C. Hollander

Journal of Macromarketing 1994 14: 3-7. [PDF] [References]  

Russell W. Belk

Journal of Macromarketing 1994 14: 9-22. [Abstract] [PDF] [References]  

William W. Keep

Journal of Macromarketing 1994 14: 23-30. [Abstract] [PDF] [References]  

Robert A. Mittelstaedt and Robert E. Stassen

Journal of Macromarketing 1994 14: 31-44. [Abstract] [PDF] [References]  

Terrence H. Witkowski

Journal of Macromarketing 1994 14: 45-53. [Abstract] [PDF] [References]  

Ronald A. Fullerton

Journal of Macromarketing 1994 14: 54-61. [Abstract] [PDF] [References]  

Stanley C. Hollander and Kathleen M. LaFrancis Popper

Journal of Macromarketing 1994 14: 62-72. [Abstract] [PDF] [References]  

Roger Dickinson

Journal of Macromarketing 1994 14: 73. [PDF] [References]  

Raymond Benton, Jr.

Journal of Macromarketing 1994 14: 74-77. [PDF] [References]  

David Rachman

Journal of Macromarketing 1994 14: 77-79. [PDF]  

Terrence H. Witkowski

Journal of Macromarketing 1994 14: 79-81. [PDF] [References]  

Pierre Guillet de Monthoux

Journal of Macromarketing 1994 14: 82-83. [PDF]  

Morris B. Holbrook

Journal of Macromarketing 1994 14: 83-88. [PDF] [References]  

George Fisk

Journal of Macromarketing 1994 14: 88-89. [PDF]  

Ronald Fullerton

Journal of Macromarketing 1994 14: 89-91. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.