Ruby Roy Dholakia and Luis V. Dominguez

From the Special Editors
Journal of Macromarketing 1993 13: 1-2. [PDF]  

Robert W. Nason

From the Editor
Journal of Macromarketing 1993 13: 3-4. [PDF]  

Luis V. Dominguez, Patricia B. Rose, and Carlos G. Sequeira

Environmental and Managerial Factors in Export-led Development: An Explorative Test of Porter's Competitive Advantage of Nations
Journal of Macromarketing 1993 13: 5-21. [Abstract] [PDF] [References]  

José de la Paz Hernández Girón and Maria Luisa Hernández Girón

Structuring Favorable Market Opportunities for the Mixtec Region of Oaxaca, Mexico
Journal of Macromarketing 1993 13: 22-31. [Abstract] [PDF] [References]  

Cornelia Dröge, Roger Calantone, Madhu Agrawal, and Robert Mackoy

The Consumption Culture and Its Critiques: A Framework for Analysis
Journal of Macromarketing 1993 13: 32-45. [Abstract] [PDF] [References]  

JoNel Mundt

Externalities: Uncalculated Outcomes of Exchange
Journal of Macromarketing 1993 13: 46-53. [Abstract] [PDF] [References]  

Gina Porter

Changing Accessibility and the Reorganization of Rural Marketing in Nigeria
Journal of Macromarketing 1993 13: 54-63. [Abstract] [PDF] [References]  

Roger Dickinson

Reviews and Communications: A Note From the Book Review Editor
Journal of Macromarketing 1993 13: 65. [PDF] [References]  

A. Fuat Firat

Reviews and Communications: The Illusion of Choice Andrew Bard Schmookler Albany: State University of New York Press, 1993, 349 pp
Journal of Macromarketing 1993 13: 66-69. [PDF] [References]  

Morris B. Holbrook

Reviews and Communications: POSTMODERNISM & SOCIAL THEORY Steven Seidman and David G. Wagner, editors Cambridge, MA: Basil Blackwell, 1992
Journal of Macromarketing 1993 13: 69-75. [PDF] [References]  

John F. Sherry, JR

Reviews and Communications: THE SOCIAL PSYCHOLOGY OF MATERIAL POSSESSIONS: TO HAVE IS TO BE Helga Dittmar New York: St. Martin's Press, 1992. TO HAVE POSSESSIONS: A HANDBOOK ON OWNERSHIP AND PROPERTY Floyd Rudmin Corte Madera, CA: Select Press, 1991
Journal of Macromarketing 1993 13: 75-78. [PDF] [References]  

Thomas A. Klein

Reviews and Communications: ETHICAL MARKETING DECISIONS: THE HIGHER ROAD Gene R. Laczniak and Patrick G. Murphy Allyn and Bacon, 1993ETHICS IN MARKETING N. Craig Smith and John A. Quelch Richard D. Irwin, Inc., 1993
Journal of Macromarketing 1993 13: 78-81. [PDF]  

George Fisk

Reviews and Communications: THE NEW PARADIGM IN BUSINESS Michael Ray and Alan Rinzler, editors Los Angeles: Jeremy Tarcher, 1993; 300 pages: GAIA Lawrence E. Joseph New York: St. Martin's Press, 1990; 276 pages
Journal of Macromarketing 1993 13: 81-82. [PDF]  

Seminar Abstracts
Journal of Macromarketing 1993 13: 83-96. [PDF]  

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