Journal of Macromarketing

 

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Contents: Spring 1993, Volume 13, No. 1   [Index by Author]       Other Issues: Previous issue Next issue  

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To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.

Robert W. Nason

Journal of Macromarketing 1993 13: 1-2. [PDF]  

Michael R. Mullen

Journal of Macromarketing 1993 13: 3-19. [Abstract] [PDF] [References]  

Victor V. Cordell

Journal of Macromarketing 1993 13: 20-32. [Abstract] [PDF] [References]  

Daryl McKee and Abhijit Biswas

Journal of Macromarketing 1993 13: 33-47. [Abstract] [PDF] [References]  

William H. Redmond

Journal of Macromarketing 1993 13: 48-59. [Abstract] [PDF] [References]  

Lou E. Pelton, David Strutton, James H. Barnes, Jr., and Sheb L. True

Journal of Macromarketing 1993 13: 60-74. [Abstract] [PDF] [References]  

Roger Dickinson

Journal of Macromarketing 1993 13: 75. [PDF] [References]  

Ronald Savitt

Journal of Macromarketing 1993 13: 75-77. [PDF] [References]  

Bob Mittelstaedt

Journal of Macromarketing 1993 13: 77-79. [PDF] [References]  

John O'Shaugnessy

Journal of Macromarketing 1993 13: 79-81. [PDF]  

James M. Carman

Journal of Macromarketing 1993 13: 81-85. [PDF]  

George Fisk

Journal of Macromarketing 1993 13: 85-86. [PDF]  

To see an article, click its [PDF] link. To add articles to your marked citations, check the boxes to the left of the titles you want, and click the 'Add to Marked Citations' button. To see one abstract at a time, click its [Abstract] link.